CROSS- Chandan Mohanty

TABULATION
 CROSS TABULATION :
INTRODUCTION
• Cross tabulation is a method to quantitatively analyze the
relationship between multiple variable.
• Also known as contingency tables or cross tabs
• Also determines the correlations change from one variable grouping
to another
 CROSS TABULATION : USE

• Cross tabulation is usually performed on categorical data.

• Cross tabs are used to examine relationships withing data that may
not be readily apparent.
• Cross tabulation of categorical data can be done with tools such as
SPSS, SAS and Excel
 CROSS TABULATION :
EXAMPLE
• Please have a look at the commercial transactions for four product
categories.
• In the above data we have performed Cross Tab with payment
method and sales.
• Performing the test we can analyze the type of payment method used
for different amount of sales
• As per the output we can see that for the amount of Rs 1725 all of
the payment methods (American Express, MasterCard, PayPal, Visa)
have been used
 BENEFITS OF CROSS
TABULATION

• Eliminates confusion while interpreting data

• Helps in deriving innumerable insights
• Offers data points to chart out a course of action
 CONCLUSION

• Cross tab is one of the most preferred methods of analyzing market

research data.

• Cross tab analysis and single variable frequency analysis together

account for more than 90% of all research analyses