Crisis management

Crisis management is a process by which an organization deals with a

disruptive and unexpected event that threatens to harm the organization, its
stakeholders, or the general public. It is a process of transformation where old
system no longer be maintained.
 Elements are common to crises
1. a threat to the organization
2.the element of surprise
3. a short decision time
The 10 steps of crisis communication and management

• 1.anticipate crisis
• 2.Identify your crisis communication team
• 3.Identify and train spokespersons
• 4.Spokesperson training
• 5.Establish notification and monitoring systems
Pre-crisis • 6.Identify and know your stakeholders
• 7.Develop holding statements

• 8. Asses the crisis situation

• 9.Finalize and adapt key messages
• 10. Post crisis analysis
Post crisis
 It can’t happen to us
when a healthy organization’s CEO or CFO looks at the cost of preparing a crisis
communication plan either a heavy investment or in-house time or retention of an outside
professional for a substantial fee, it is tempting for them to fantasize ‘it can’t happen to us’
or ‘if it happen to us , we can handle it relatively easily’ . Hopefully, that type of ostrich
emulation is rapidly becoming a thing of the past. Many organization are hit by man made
or natural disasters will have suffer far more damage than would have occurred with fully
developed crisis communication plan in place.