Microsoft Azure Machine Learning

partner training
Modules
MODULE 01: MODULE 02: MODULE 03:
Solution Solution benefits Selling Azure
overview Machine
Learning

MODULE 04: MODULE 05: MODULE 06:

Objections and Licensing and Enabling
compete pricing partners with
Azure Machine
Learning
 MODULE 01:
Solution overview
 What is
“
Delivering on one of the old dreams
of Microsoft co-founder Bill Gates:
Computers that can see, hear,
machine learning?
and understand.
John Platt
Distinguished scientist at
” Computing systems that
become smarter with
Microsoft Research experience
“Experience” = Past data + human input
Machine learning (ML) and predictive analytics

Location-based
Churn Social network Recommendation tracking and
analysis analysis engines services

Specialized skills Complex analytics

Weather Legal
forecasting for discovery and
business document Equipment
Vision analytics planning archiving monitoring

Advertising Fraud Personalized

Long time to insight Model governance analysis Pricing analysis detection Insurance
Microsoft and machine learning
Answering questions with experience

1991 1997 2008 2009 2010 2014 2014

Microsoft Hotmail Bing Maps Bing search Kinect launches Skype Translator Azure Machine
Research formed launches launches launches launches Learning
launches
What is the Which searches
Which email is best way are more What does that What is that What will
junk? home? relevant? motion mean? person saying? happen next?

John Platt,
Distinguished scientist at
Microsoft Research
“ Machine learning is pervasive throughout
Microsoft products.
”
The Azure Machine Learning solution
Azure ML Studio
 Browser-based
 Designed for people without deep data science
backgrounds
 Supports deep science scenarios – R support,
multiple models

Azure ML API
 REST-based web service
 Supports best-in-class algorithms
 Reduces time from model experimentation to
production

Azure Marketplace
 Drag-and-deploy
 Fast monetization of ML solutions and APIs
 Quick source for free and third-party Azure ML
APIs

Azure cloud services

 No software to install or infrastructure needed
 Nearly unlimited file repositories via Azure Storage
 Supports Azure data-related services – HDInsight,
SQL Database
 Advanced analytics and data integration software market
1. The total data analytics software market is currently at $5.1 billion (U.S.), and grew 9.2 percent in 2013.
2. SAS, IBM, and SAP are the top three vendors, but the market is still highly fragmented with smaller vendors accounting for up to 30 percent share.
3. SAS grew slower than the market in 2012 and 2013, while many smaller vendors grew aggressively.
4. Open source technologies like R and Python are being used by an increasing number of cloud vendors to deliver new solutions, which will impact current incumbent
revenue share.

Advanced analytics and data integration Vendor share

$6,000
Other
$4,692m $5,124m Vendors
$5,000 $4,355m SAS
700.6 30% Vendor 2011 2012 2013 YoY %
697.5 25%
$4,000 675.6 1,051.2
SAS 1,141.0 1,205.2 1,269.2 5.0%
934.1 IBM 682.8 718.1 802.3 10.5%
827.8
$3,000
1,126.1 SAP 579.9 643.1 685.4 6.2%
994.7
905.5
$2,000
IBM Informatica 528.2 534.4 594.4 10.1%
Oracle
2,246.5
16% Oracle 210.8 228.6 246.0 7.1%
$1,000 1,925.6 2,065.3 5%
Informatica SAP Other
$0 12% 13% Vendors 1,192 1,362 1,527 10.8%
Data Integration Tools
2011 Data Quality Tools
2012 Advanced
2013 Analytics
Total 4,335 4,692 5,124 8.4%
Other Data Integration Software

182 Long list of additional vendors who are growing aggressively

$200
86
$100 53 49 41 34 28 28 27 27 18 16 13 11 11 11 8 7 7 6 6 6 5 4 4
$0

(All data from Gartner All Software Markets Worldwide, 2013)

© 2015 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of
Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.