Activity

Haval just entered the automotive market in South Africa. Do a market analysis for Haval. Please focus only on the
market size, Growth/sales and profitability.

1. Market size:

2. Growth/Sales

3. Profitability
 Solutions
1. Market size: The automotive industry of South Africa is attractive as it is ranked numbers 9 on top ten list for
the fasted growing industries in South Africa (Murphy, 2021). Therefore, Haval will be able to get a share only if the
manufacturer produces cars relevant to the South Africans. Any other relevant answer.

2. Growth/Sales

Haval has to offer extra value to the buyers in order to generate maximus sales. Currently, Haval H2 offers
exceptional value for money, it offers good quality, good practicality for a family, and gives a ride not many can fault.
And, for further peace of mind, the purchase price included a 5-year or 60 000 km service plan, a 5-year or 100 000
km warranty plus 5 years/unlimited km Roadside Assist (AutoTrader, 2022). Any other relevant answer.

3. Profitability

The market is responding positive to Haval. The manufacturer is listed number 08 in the top ten list of Best-
selling car brands in South Africa (Du toit, 2021). Any other relevant answer.
 Conti…….
 

Sources

Murphy, C. 2021. Top ten fasted-growing industries in South Africa.

https://scholarshipsforafricans.com/top-10-fastest-growing-industries-in-south-africa/ Date of access: 02
Mar 2021.

Autotrader. 2022. s the Haval H2 good for families? Here’s our verdict.
https://www.autotrader.co.za/cars/news-and-advice/buying-a-car/is-the-haval-h2-good-for-families-heres-
our-verdict/5539
Date of Access: 02 Mar 2022.

Du toit. A. 2021. Best-selling car brands in South Africa.

https://topauto.co.za/news/29222/best-selling-car-brands-in-south-africa-4/ Date of access: 2 Mar 2022.
Thank you!!!!!!