LUXURY WATCHES

Associated with:

 Wealth – primarily old wealth

 Premium lifestyle
 Brands
 Ultra HNIs
SYMBOLISM

For those born into wealth, a luxury watch is:

 a thing to be flaunted
 a status symbol
 the hallmark of a complete man
SURVEY
Outrank high-tech luxury gadgets in terms of
aspiration:
 74 per cent of the Inheritors
 55 per cent of the Self-made

Preference appears to decline with age:

 33 per cent of < 55 years
 74 per cent of those > 40
SURVEY
- A majority owned 2-5 or more luxury watches
- Most sought after brands:
 Rolex
 Omega
 Rado
 Cartier
 Breguet
 Jaeger Le Coulture
 Girard Perregaux
Indian Watch Market

 Estimated Rs.15 billion in 2010-11

 Majority of purchases in Mumbai or Delhi

 High aspiration in other Tier I and Tier II cities

Thank You