CONCLUSION Starbucks has established itself as one of the most representative coffee shops in every way, from customer service to its advertising that captures the public's attention. Through the analysis, a more simplified facet of the position of the cafés can be projected. NETFLIX MARY LOLY PAREDES MONTALVO CONCLUSION Conclusion: Netflix is usually a power in videos, since it monopolizes all social networks with more positive than negative comments according to the series it projects, since it does not only focus on the movie library.