Food and Beverage Service

Lecturer: Ioana Turcas

Bachelor of Arts (Hons) International Hotel Business Management

2017-2018
 Understanding the
Restaurant Industry
Outline
 Restaurant industry segments
 Building a successful restaurant

Information Type: Working Standard, Disclosure Range: , Information Owner: stefania.maradin, NTT DATA Romania
 Restaurant Industry
Segments
 Eating and drinking places
 Lodging operations
 Transportation market
 Recreational market
 Business and industry market
 Educational market
 Health care market
 Retail market
 Corrections food service
 Military food service
 Contractors
 Eating and Drinking Places

 Full-service restaurants
 Quick-service restaurants
 Full-service Restaurants
 Price
Luxury, high-priced, mid-priced, low-priced
 Menu

Steak and seafood houses, ethnic, regional, vegetarian

 Atmosphere

Result of architecture, décor and setting

 Quick-service Restaurants

 Narrow selection of food

 Focus on convenience – speed preparation and delivery
 Limited service
 Lodging Operations

It refers to food service outlets within the hotels:

 Gourmet restaurants
 Coffee shops
 Quick-service outlets
 Transportation Market

The transportation market consists of food and beverage outlets found

on:
 Airplanes and airports
 Train stations and train terminals
 Highway
 Cruise ships
 Recreational Market

The recreational market includes food service facilities located at:

 Sports arenas
 Stadiums
 Race tracks
 Movie theatres
 Amusement parks
 Business and Industry Market

The business and industry markets consist of:

 Non-food service businesses that offer on-site food service to their
employees ( factories, construction sites)
 Educational Market

The educational market refers to food and beverage establishments

located in:
 Nursery schools and kindergarten
 Primary and secondary schools
 Universities
 Health-care Market

The health-care market consists of three principal segments:

 Hospital and other medical centers
 Nursing homes
 Retirement communities
 Retail Market

Retail market refers to all food and beverage operations located in:
 Super markets
 Malls
 Corrections Food Service

This market consists of food and beverage service in:

 Jails
 Prisons
 Correctional facilities
 Military Food Service

Military food service consists of food service operations located in:

 Space shuttles
 Aircraft carriers
 Submarines
 Army, Navy, Air force and Marine
 Contractors

Contract food companies are hired to operate restaurants and other

food service outlets in:
 Convention centers
 Office buildings
 Manufacturing plants
 Heath care facilities
 Why Restaurants Fail

 Lack of business knowledge

 Lack of technical knowledge
 Lack of sufficient working capital