MEDIA PLANNING

Foram patel
BUMBLE

 Bumble is a platform for connection -- not just for those looking for their honey on
Date mode, but those seeking new friendships on Bumble BFF, or looking for a new
business mentor on Bumble Bizz too. Bumble is a great way to find the people in your
area that may just bring the energy you’re looking for! Bumble was designed to
challenge outdated heterosexual dating norms. We empower women to make the first
move by giving them the ability to control the conversation. It is launched in December
2014, Bumble is an online dating application. Profiles of potential matches are
displayed to users, who can "swipe left" to reject a candidate or "swipe right" to
indicate interest.
TASK 1: AUDIENCE TYPE OF BUMBLE

 Bumble’s target demographic is youngsters between 18 to 34 years of age who

are looking for meaningful personal and professional connections.

Working Young
All
professionals Generation
• 23-34 • 18-23 • 18-32
• Looking for matured • Using it for • Using it for
relationship recreational recreational
• Might use it for purposes etc purposes
networking
• Aim to make
friends
TASK 2: TARGETTING PLATFORMS AND
BUDHET FOR SAME FOR BUMBLE
TASK 3: RESEARCH
 1)SCOOPWHOOP: ScoopWhoop Media is an Indian digital media company, IT Get the latest
stories on Entertainment, Sports, Lifestyle, Travel, Humour etc. ads regarding bumble can be
shown here. They cover various articles and bumble can be advertised here using various
method. The company that has channels and pages on Youtube, Instagram, and Facebook,
gains revenue through advertisers and sponsored stories. ScoopWhoop usually charges a lakh
and a half for each story they do for a brand. But, they usually have a 3 post deal with the
brands.
 2) TIMES OF INDIA WEBSITE: it focuses on sports, lifestyle, entertainment, politics etc. to
advertise on TOI, Choose Ad Category from the given list to book your ad in Free Press
Journal newspaper. Select individual City or Package Ad Rate available in Free Press Journal.
Select Date of your ad to be posted in Free Press Journal from the Calendar. Banner rates
ranges from 35k-40k whereas video ads ranges from 10k-15k
 3) HOTSTAR: You'll have to pay 8*1000= 8000₹. For Pre-roll and Mid-roll ads the price
model is based on CPM- price per 1000 impressions). If the rate is 200 ₹ CPM, then the
amount you'll have to pay is CPC*Number of impressions/ 1000. For example the CPM is
200₹, and 1,00,000 people see your ad. As all age groups often watch hotstar, it is a great
channel to advertise on.
TASK 4
TASK 5:

BRAND BUMBLE
CAMPAIGN ISHAN KHATTAR AD
OBJ AWARENESS
DURATION 1 MONTH
BUDGET 2,000,000