Perancangan Produk dan

Perencanaan Proses
Halil, S.Pd., M.ST
Alasan membuat, merubah produk
 Economic (low demand, excessive warranty claims, the
need to reduce costs).
 Social and demographic (aging baby, population shifts).
 Political, liability, or legal (government changes, safety
issues, new regulations).
 Competitive (new or changed products or services, new
advertising/promotions).
 Cost or availability (of raw materials, components, labor,
water, energy).
 Technological (in product components, processes).
Proses pengembangan produk baru

Idea Generation Screening Idea Evaluation

Commercializatio Developme
n nt
Mengumpulkan Ide

Ideas From

• Customers and Users

• Marketing research
• Competitor
• Other markets
• Company
• etc
Menyaring Ide

Apa yang disaring

• Strengths and Weakness

• Fit with objectives
• Market trends
• Rough ROI estimate
Evaluasi Ide

Evaluasi Ide

• Consept and Testing

• Reaction from Customers
• Rough estimates of Cost, Sales
and Profit
Pengembangan Produk

Pengembangan

•R&D
• Develop model or prototype
• Testing marketing Mix
• Revised plants if needed
• ROI Estimate
Komersialisasi

Komersialisasi

• Finalize products and

marketing plant
• Start production and marketing
• Final ROI estimates
Siklus Hidup Produk

Product Life Cycle (PLC)

Tugas Praktikum
 Buatresume mengenai produk
agribisnis yang ada disekitar Anda.
Resume yang anda buat disesuaikan
dengan 3 tahap pengembangan/
pembuatan produk (Idea Evaluation-
Development-Commercialization)