THE DESIGN METHODS & PROCEDURES

METHODOLOGY
An information plan has been structured to collect the relevant data consistent with
the preparation of the report to conduct the study. For that reason primary and
secondary data collected from head office, showrooms, and factoy open market. Also
have a market survey on questionnaire basis on customers, showroom managers and
corporate level as a primry source of data. newspapers and other printed materials
were also used collecting relevant data.
PRODUCT DESIGN:
The main limitation of the company is innovative design and idea generation.
The product model of Walton is not very much compatible to the young
generation who are worried about their passion and style. They need to
innovate new and new innovative technology to support the young and stylist
customer across the international market. Walton’s products are recognized
through their unique & excellent branding and labelling. There are two types
of product strategy that Walton follows. One is the actual product and the
other one is the augmented product.
 MANAGEMENT OF WALTON
R.B. Group of Companies Ltd, a leading electrical, electronics and automobile
manufacturing and marketing company in Bangladesh, will export Walton
brand refrigerators and motorcycles to technology-developed country
Malaysia. The local company recently signed an agreement in this regard with
a famous Malaysian company- Aget Group- at its office at Menara Safun
Tower in Kuala Lumpur. Under the agreement, at the primary stage the
Malaysian company will import one lakh refrigerators and 50,000 motorcycles
every year. This has already created huge enthusiasm at home and some
countries abroad. Through its marketing channels, Aget Group will sell the
imported Walton brand refrigerators and motorcycles to Indonesia, Singapore,
Vietnam, Myanmar and other countries.
 In Bangladeshi mobile market, there is still the quantity demanded of basic and feature
phone is higher than smart phone.
Feature phone market is also growing with the smart phone market.
May be the import value of basic and feature phone is lower than the smart phone but still
it’s a very big amount around $ 171 Million.
Sampling
SAMPLE SIZE DETERMINATION: THIS SURVEY REPORT OF WALTON HAS BEEN CONDUCTED
DHAKA ZONE OF THE COUNTRY. FOR THIS RESEARCH REPORT I HAVE TO MAKE A SAMPLE SIZE
FIRST. IN THIS VIEW POINT I HAVE DECIDED TO CONDUCT MY SURVEY ON 40 DEALERS. I
COLLECTED MY RELATIVE INFORMATION ABOUT THE PERFORMANCE OF WALTON SALES
EXECUTIVES BY ASKING THEM SOME QUESTIONS THAT I HAVE PREPARED IN MY
QUESTIONNAIRE.

REVIEW OF LAPTOP:
THE WALTON PASSION WP157U3G, TO BE HONEST, DOESN'T LOOK OR FEEL LIKE A DEVICE
WORTH THE PRICE TAG IT COMES WITH. IT’S BOTTOM & FRONT IS MADE OUT OF PLAIN BLACK
PLASTIC WITH A "SMOKY ASH" HUE.  THE LOGO OF WALTON IS PROMINENTLY VISIBLE ON THE
BACK OF THE FRONT SCREEN. INITIALLY, THE BODY MIGHT FEEL A BIT FLIMSY BUT IT
ACTUALLY ISN'T. RATHER IT WOULD BE ABLE TO WITHSTAND ANY MINOR BUMPS AND DENTS.
THE KEYBOARD REEKS THE BUDGET VIBE FROM THE VERY MOMENT YOU TOUCH IT. BUT DOES
IT MEAN IT ISN'T ANY GOOD? ABSOLUTELY NOT! I LOVED SCRIPTING AND TYPING ON THIS
LAPTOP. THE TRAVEL TIME WAS DECENT. AND WHEN PRESSED, EVERY KEY WENT ALL THE WAY
DOWN- WHICH WAS WEIRDLY SATISFYING. IT ISN'T BACKLIT WHICH ISN'T EXPECTED ON THIS
BUDGET EITHER SO WE WEREN'T DISAPPOINTED.