S T R I C T LY P R I VAT E A N D C O N F I D E N T I A L

HappyHour Co.
Company profile | March 2020

HappyHour Co.
Company Overview
Overview
 HappyHour Co. is the largest player in Singapore
and Malaysia, in the segments of beer, spirits,
and non-alcoholic beverages. Its operations
include manufacturing facilities, distribution,
and direct sales and it has demonstrated strong
growth in EBITDA in FY2020 which was up 20%
PCP and amounted to US$300mm.
Shareholders
It is a company owned by 3 families (Happy,
Hour, and Co), with Happy owning 60%, Hour
owning 20& and Co. owning 20%. The Happy
Family has a majority stake in the company and
Ms. Happy is the Co-Founder, looking to sell her
family’s stake in the company.
Source:
CONFIDENTIAL
Key financials
HappyHour Co. has seen a general increase in its
EBIDTA, NPAT, and Revenue over the past 3
years. It has specifically experienced major
growth in its revenue, which has significantly
increased. According to their segments, beer
and spirits have had the highest increases in
EBITDA compared to low increases in non-
alcoholic beverages
Indicative valuation
 HappyHour Co. has an astonishingly good
EV/EBITDA value ranging from 10-15%, which is
considered a great value. This indicates great
company strength as well as performance. This
values the company as a great acquisition.