B2C: Business sell products or services to individual consumers

Wallmart.com sells merchandise to consumers through its website

B2B: Business sell products or services to other business

Grainger.com sells industrial supplies to large and small businesses through its web site.

Business Processes that support buying and selling activities

Business and other organizations maintain and use information to identify and evaluate
customers, suppliers and employees increasingly , businesses share this information in
carefully managed ways with their customers, suppliers, employees, and business
partners

Dell computer uses secure internet connections to share current sales and sales
forecast information with suppliers. The supplier can use this information to plan their
own production and deliver component parts to dell in the right quantities at the right
time.
Consumer-to-business (C2B) is an electronic commerce business model in which consumers
(individuals) offer products and services to companies and the companies pay them. This
business model is a complete reversal of traditional business model where companies offer
goods and services to consumers (business-to-consumer = B2C). We can see this example in
blogs or internet forums where the author offers a link back to an online business facilitating
the purchase of some product (like a book on Amazon.com), and the author might receive
affiliate revenue from a successful sale.
This kind of economic relationship is qualified as an inverted business type. The advent of
the C2B scheme is due to major changes:
Connecting a large group of people to a bidirectional network has made this sort of
commercial relationship possible. The large traditional media outlets are one direction
relationship whereas the internet is bidirectional one.
Decreased cost of technology : Individuals now have access to technologies that were once
only available to large companies ( digital printing and acquisition technology, high
performance computer, powerful software)
C2C: Participants in an online marketplace can buy and sell goods to each other. Because
one party is selling, and thus acting as a business, this book treats c2c transactions as part
b2c electronic commerce.

Consumer and businesses trade with each other in the ebay.com online market place

B2G: Businesses sell goods or services to government agencies and government agencies.
This book treats B2G transactions as part of B2C electronic commerce.

CALL-Buy portal allows businesses to sell online to the state of Caillifronia

 Web Marketing Strategies

The term marketing mix to describe the combination of elements that they use to
achieve their goals for selling and promoting their product and service.

A company’s marketing strategy is an important tool that works with its web
presence to get the company’s message across to both its current and
prospective customers.

Four P’s of marketing :Product , price, promotion and place.

Product based Marketing Strategies

Customer Based Marketing Strategies

Communication with different Market segment

Trust and Media choice

Market Segmentation: To identify specific portions of their market and target them with
specific advertising message.

Micromarketing

Geographic segmentation

Psychographic segmentation
Market Segmentation on the Web

Offering customer choice on the web

Advertising on the Web

Banner Ads: A banner ad is small rectangular object on a web page that display
stationary or moving graphic and include hyperlink to the advertiser’s web site.

Banner ads are versatile advertising vehicles –their graphic image can help
increase awareness and user can click them to open the advertiser’s web site
and learn more about the product. It can serve both informative and persuasive
functions.

Banner ads created by using variety of animated gif file and rich media object
created by using Shockwave, java or flash.

The standard banner size that most web sites voluntarily agreed to use are called
interactive marketing unit(IMU).
Interactive advertising Bureau(IABI is non profit organization that promotes the
use of internet advertising and effective internet advertising.

Addesigner.com is an advertising supported website.

Banner ad Placement are
Banner Exchange network

Banner advertising network

Other web Ad Format

Pop up ad
Pop behind ad
Interstitial
Rich media ads

Site sponsorship

Effectiveness of online advertising

Adage.com, eMarketer and online publisher association website.

E-mail Marketing
 Ecommerce infrastructure
• Information superhighway infrastructure
– Internet, LAN, WAN, routers, etc.
– telecom, cable TV, wireless, etc.
• Messaging and information distribution
infrastructure
– HTML, XML, e-mail, HTTP, etc.
• Common business infrastructure
– Security, authentication, electronic payment,
directories, catalogs, etc.
 Web-based E-commerce Architecture

Tier 1 Tier 2 Tier 3 Tier N

DMS

Client
Web Server Application Database
Server Server
 E-commerce Technologies
• Internet • Access security
• Mobile technologies • Cryptographic security
• Web architecture • Watermarking
• Component programming • Payment systems
• Data exchange
• Multimedia
• Search engines
• Data mining
• Intelligent agents
 Infrastructure for E-commerce
• The Internet
– system of interconnected networks that spans the
globe
– routers, TCP/IP, firewalls, network infrastructure,
network protocols
• The World Wide Web (WWW)
– part of the Internet and allows users to share
information with an easy-to-use interface
– Web browsers, web servers, HTTP, HTML
• Web architecture
– Client/server model
– N-tier architecture; e.g., web servers, application
servers, database servers, scalability
 E-Commerce Software
• Content Transport
– pull, push, web-caching etc.
• Server Components
• Programming Clients
• Sessions and Cookies
• Object Technology
– CORBA, Java etc.
• Technology of Fulfillment of Digital Goods
– Secure and fail-safe delivery, rights management
Basic Function of E-Commerce software

Catalog display

Shopping cart

Transaction processing

Enterprise Application Integration

SCM software

CRM software

Content Management software

Knowledge Management software.