Life Cycle Approach to Strategic

Planning
Dr Rajesh Tripathi
 Assessment of Strategies
• Suitability
• Acceptability
• Feasibility
 Techniques and tools to assess suitability of
strategy
• Portfolio Analysis
• Business Profile
• Life cycle analysis
• Value chain analysis
• Positioning
ADL Life-cycle Portfolio matrix
 Positioning

• Identifying resources
• Competencies
• Value addition
• VRIO
Assessing the Suitability of Strategy
A B1 B2 C
Resources and Which of these Which will be
competencies resources/competencies is likely to sustainable/difficult to imitate
underpinning create
strategy Cost reduction Added value in
terms of needs
perceived by
customer
Valued Rare Complex Tacit
 Assessing acceptability
• Stakes holder approach
• Societal approach
 Assessing Flexibility
• System Thinking
• Coordination between all functionaries
• SCBA
 Business Portfolio balancing
• Analyze current business portfolio
• Develop growth strategies
• Decide which business should be expanded
and which not
 Strategic Funds Programming
• Requirement of funds
– To maintain same level of production or service
– Organization's market share
– Specified rate of growth
Thank You