Group Members

 Muhammad akram

Roll # 25

TELECOMMUNICATION SECTOR

Mission Statement
The Company is committed to provide its stakeholders maximum level of satisfaction through excellent services and demonstrate that we as a company meeting our commercial as well as ethical goals, in ways that a consistent reasonable societal expectations of responsible cellular companies.

Mobilink (Leader)
Acting in Pakistan since 1994. It has 30.88 million customers (2007). Net work in more than 750 cities, towns and villages. 43% share (By January 2008). Using its own network channels.

 Graphical Depiction

Current Strategy
Differentiation strategy. Better quality through widely spread network. Value added services (VAS). Video Streaming

INTRODUCTION
Warid is owned by the private Abu Dhabi Group, which is one of the largest foreign investor group in Pakistan. Also owns Bank Alfalah Ltd and Wateen Telecom. It also owns a stake in United Bank Ltd. Recently launched operations in Bangladesh.

IN PAKISTAN
Warid telecom launched in May 2005 Contains 9.7 million customers. Within two years of operations, the company has generated the largest postpaid family in Pakistan. coverage in more than 150 cities.

 Cellphone industry in the country has risen from 1.2 million in 2002 to 52 million in 2007. Mobilink has over 25 million clients Ufone with 12 million, Warid with 9.7 million Telenor with 9.6 million. In the month of April 2007, Warid recorded 8.5 percent increase and is now in third place.

STRATEGIES
 Differentiation strategy  3 Million users in just one month  Now focus on quality only  Value added services (VAD)

EQUIPMENT
Jazz, Telenor----Nokia Warid----Ericsson Sold 30 % shares to Singtel Not very good marketing Cost reduction by other companies shocked WARID

FIBER OPTICS

MISSION
To achieve vision by having - An organizational environment that fosters professionalism motivation and quality - An environment that is cost effective and quality conscious. - Services that are based on the most optimum technology - Quality and time conscious customer service - Sustained growth in earnings and profitability

Back Ground History



Company starts its operations under the Brand name of

On January 29, 2001.

Back Ground History

In result of privatization 26% of its shares were acquired by

Emirates Telecommunication Corporation (Etisalat).

Generic strategy
Differentiation strategy

Differentiation
  

Focus is on high quality of service value added services Coverage: 750 cities All major Highways

Status in market
Challenger

Competitor Advantage Consequence

Due to its aggressive policies and exercising strict control over expenses the Company managed to improve its revenue and after-tax profit by 87% and 54% respectively, as compared to last year.

Future Plan


In order to extend cellular network, Ufone has finalized a huge network expansion contract amounting to about USD 550 million, which will enhance the subscribers capacity by 10 million.

MISSION
We want to make it easy for customers to get what they want, when they want it. We will keep promises and deliver what we say. We will innovate to deliver fresh ideas. And, as an international company, we will be respectful of our customers and their local cultures.

TELENOR
Above 15 million sub scribers Competitive advantage Latest Technology Excellent coverage CRD technology Consequence: |High turnover from Mobilink to Telenor i.e. 5-7% of 5whole turnover Differentiation Strategy

References:
http://www.pta.com http://www.mobilinkgsm.com http://www.paktel.com http://www.ufone.com http://www.waridtel.com http://www.telenor.com.pk http://www.wikipedia.com http://www.google.com.pk http://www.telecompk.net