Journey to CARE 100 / CARE Weekly

12 CARE Principles

CARE Connection Journal

CARE Credit Card

CARE 12 Principles

Point fingers …
There is only one of us. Own it. Toward solutions.

Think about
One mile more the mangoes.
Fast and curious

Spend + Save Reflect + Collect Raise your antenna.

Get a new pair

Feelings > Facts of shoes.
Sea around corners.
THE KUEHNE + NAGEL COMPASS

When Kuehne + Nagel launched their

new competitive strategy, "Focus &
Excellence Strategy," in 2014, they
needed a campaign website to reach
out to their South East Asia and North
East Asia employees. The strategy
established a new set of values
represented by the icon of the "KN
Compass," and their new Global
Vision: "The Most Respected
Forwarding Logistics Group."
The aim of the campaign website was
to strengthen the understanding of the
new internal values and the strategy.
Through designing the campaign
website as a social portal, employees
were able to learn about the new
strategy, demonstrate understanding
of the core values, and share their own
experiences.
KUEHNE + NAGEL BEHAVIOURS

Demonstrating Drive + Commitment

Fostering Collaboration + Teamwork

Driving Business + Solutions

Championing Innovation + Transformation

Developing Self + Others

Delivering Customer Excellence

CARE Week 1

CARE Principle: “There is only one of us”

To Do’s for next CARE weekly

FOSTERING COLLABORATION + TEAMWORK

• Kuehne + Nagel employees work closely together and support

each other as colleagues and consistently develop and sustain
cooperative working relationships. They instill mutual trust and
confidence; create a culture that fosters high standards of ethics;
behave in a fair and ethical manner towards others.
CARE Week 2

Share your story: “There is only one of us”

“How to make a good phone impression

To Do’s for next CARE weekly

“How to make a good phone impression

Try out the following three tactics when answering a call from a customer, and see if it makes a
difference in your interaction.
 
•   Stop what you are doing to give the customer your full attention. For example, stop typing or
turn away from your co-worker to focus on the customer’s words.
•  Speak with a smile in your voice. If you smile when speaking on the phone, your tone of voice is
more welcoming and friendly.
•   As soon as you learn a customer’s name, use it. People love to hear the sound of their own
name. It may help to write the name down so you can continue to focus on what
       the customer is saying.