PRODUCT

DISTRIBUTI
ON TYPES
 Exclusive
Distribution
is limited to a select
number of dealers,
usually one or a few.
 Intensive
Distribution
used mostly by fast-moving
consumer goods &
convenience goods, involves
making a product available in
as many retail outlets as
possible.
 Selective
Distribution
positioned between exclusive
& intensive distribution. This
involves the use of more than
one but not as many dealers
as in intensive distribution.
WHOLESALING
is the sale of
goods to others
to be resold.
 RETAILING
is defined as the sale
of goods/services to
the final customer for
his personal
consumption.
Promotion
If you want people to
buy your product, you
must make sure they
know about it. Among
the 4P’s of marketing,
promotion is one that
many people do not take
seriously enough.
Promotion
You need to determine how
you will get your marketing
message to your target
market, and when you will
begin promoting it. If the
product is seasonal,
knowing when and how to
promote it is crucial.
Promotion
“Promotion is a very
important component of
marketing as it can boost
brand recognition and sales.
Promotion is comprised of
various elements like the
sales organization, public
relations, advertising, and
sales promotion.”
ADVERTISING
Is defined as any paid
and public presentation
of products, services,
or ideas, by an
identified sponsor
through a medium.
ADVERTISIN
G
OBJECTIVES
 ADVERTISING
OBJECTIVES

To build
awareness
 ADVERTISING
OBJECTIVES

To inform
 ADVERTISING
OBJECTIVES

To persuade
 ADVERTISING
OBJECTIVES

To remind
 TYPES OF
MEDIA AND
TECHNIQUES
USED IN
ADVERTISING
TRADITION
AL MEDIA
RADIO
ADVERTISIMENT
 PRINT MEDIA

NEWSPAPER MAGAZINE
TELEVISION
ADVERTISIMENT
ALTERNATIVE
MEDIA AND
TECHNIQUES
CINEMA
ADVERTISEMENT
BILLBOARD
WEBSITES
SOCIAL
NETWORKING
SITES
ONLINE
ADVERTISEMENT
S
TRANSIT
ADVERTISEMENT
 PROMOTIONS
Are activities or a series of
activities that are intended
to boost the sales of a
product or a service, usually
short-term. These are
actions a company can take
to stimulate customers to
buy immediately than later.
TWO TYPES OF
PROMOTIONS
 TRADE
PROMOTIONS
The purpose of trade
promotions is to encourage
the intermediaries to
increase purchase or to
extend preference towards a
particular brand.
 CONSUMER
PROMOTIONS
The purpose of consumer
promotions is to induce
product trial, to encourage
brand switching, or to
reward consumer patronage.
PERSONAL
SELLING
Occurs when an
individual salesperson
sells a product,
service, or solution to
a client.
PUBLIC RELATIONS
Is creating and maintaining
goodwill of an organization’s
various publics through publicity
and other non-paid forms of
communication. These efforts
may also include the support of
the arts, charitable causes,
education, sporting event and
other civic engagements.
PUBLICITY
is a communication
written and produced by
public relations
professionals intended to
create a favorable public
image for a client.