Professional Documents
Culture Documents
GOVERNANCE
Jumawid, Joanver
Lapulapu, Anjineth
Lopez, ReishellMagsino,
Lovely Hyancinth
NIKE INC.
• Value Proposition
- Nike offers four primary value propositions:
accessibility, innovation, customization, and
brand/status.
4 PRIMARY VALUE PROPOSITION
• Accessibility - Offering a wide variety of options in footwear
and apparel and also accessories of different sports.
• Innovation – Nike has an explore team sport research lab that
focuses mainly on developing and designing state of the art
product.
• Customization – Nike allows the customization through the
Nike ID which is one of their service.
• Brand / Status – The success of the Nike Inc. began when they
acquired partnership with the 3 major leagues of the United
States, the MBL for baseball, NFL for football and the NBA
for basketball. They also acquire partnerships with Sports stars
like Michael Jordan, Cristiano Ronaldo and Tiger Woods.
TRIPLE BOTTOM LINE