You are on page 1of 10

UNDERSTANDIND

SALES IN
REAL ESTATE

Presented by
Ayusha Chandrikapure
21BSP3430
SECTOR INFORMATION– REAL ESTATE

GDP Contribution
1. 4 Sub Sectors - housing, retail,
9%
hospitality and commercial market.
27% 8%
2. Market Size of India – US $ 1 trillion by
7%
2030, contribute 13 % of the country’s
6%
GDP by 2025.
5%
3. Sector will incur more Non-Resident 23% 5%
4%
3% 4%
Indian (NRI) Investments.
4. Government initiatives - plan to build 100
Auto Ecommerce Retail Telecom BFSI
smart cities Education Services Durables Real Estate Others
ABOUT THE COMPANY-RUNWAL
GROUP

• Established In 1978, Runwal Developers Is One Of


Mumbai’s Premier Real Estate Organization.

• Mr. Subhash Runwal Chairman And Mr. Subodh


Runwal Director.

• Track Record - 51 Delivered Projects


SUBHASH RUNWAL
• FOUNDER & CHAIRMAN OF
Owns Largest Retail Mall Chain In Mumbai With
RUNWAL GROUP
Over 2 Million Sq Ft SUBODH RUNWAL
MANAGING DIRECTOR
• 15 Ongoing Projects
RUNWAL GROUP LANDMARK PROJECTS
COMPANY'S VISION
Runwal Group belief in ethical trade
practices, commitment to offering high-
quality residences, the urge to innovate
and the customer centric approach has
established it as one of the leading
developers in India
SWOT ANALYSIS

STRENGTHS WEAKNESSES

• 42 Years of experience in Real estate


• More than 65Landmark projects • Late reply to the query of customers compared to its
• Experienced Human Resource competitors.
• Brand Image • Less Importance to quality check.
• Strong relations with Channel partner • Dependent on third party for marketing activities.
• Effective sales team

OPPORTUNITIES THREATS

• Demand for houses in Navi Mumbai,


Dombivali, Vasai, Virar, Kalyan and Mira • Government Laws.
Road, Thane. • Decrease in demand for premium houses.
• Demand for holiday homes is increasing in • Less ROI on real estate hence decrease in
locations like Mahableshwar,Matheran, number of investors in real estate.
Lonavala in Maharashtra. • Fluctuating interest rates.
• Heavy FDI inflow has led to increase in
demand for commercial properties.
 
CUSTOMER EXPERIENCE PROCESS

WALK-INS PAYMENT AVAIBILITY OF


(Pre-Sales, Channel Partners, UNITS
SCHEME/ DETAIL
Referral Sourcing or Direct)
EXPLANATION

RECEPTION NEGOTITATION
COST SHEET
EXPLANATION
FORM FILLING
FILLING–IN
GARDEN BOOKING FORM
ALLOCATIO
VISIT/SAMPLE
N OF SM
FLAT/SITE VISIT ANOUNCEMENT
FOLLO
AND
W-UPS
AUDIO VISUAL MODEL/ CELEBRATION
FOR RE-
PRESENTATIO PROJECT FOR BOOKED
VISIT
N EXPLANATION CLIENTS
WORK UNDERTAKEN

CROWD MANAGEMENT

BOOK-NOW IN SFDC

COLD CALLING

REFERRAL LOYALTY EVENTS

ATTENDING CLIENTS

AUDIT CALLING OF SM’S


LEARNINGS

CONFLICT NEGOTIATION PRESENTATION TIME


HANDLING SKILLS SKILLS MANAGEMENT
THANKYOU

You might also like