MARKET

RESEARCH
By Nikita G
 DEFINITION
 Market research is the process of gathering,
analyzing, and interpreting information to help
a company or individual assess the viability of
a product or service and make sound business
decisions.
 Types of data

 Primary information.

 Secondary information.
 Types of Marketing Research
 Competitor analysis

 Interviews

 Focus groups

 Surveys
 Market Research Analytics Methods
 Multidimensional Scaling

 Multiple Regression

 Discriminant Analysis

 Cluster Analysis

 Factor Analysis

 Conjoint Analysis
Marketing research process
THANK YOU