MARKETING

SKILLS
ETHICAL ISSUES IN
ADVERTISING
By Nikita G
INTRODUCTION
 Ethics in advertising:

Ethical advertising uses the truth to

deceive the public where as unethical
advertising uses falsehoods to deceive the
public
ISSUES IN ADVERTISING
 Issues with gender dynamics

 Playing fast and loose with truth

 Promoting social equality

 Health claims and benefits

FORMS OF UNTRUTHFUL
ADVERTISING
 Exaggeration:
Using false claims in the advertising about
the product
Ex: Tide “white ho to tide ho”
 Misuse of testimonials:
It is a statement given by a popular
personality claiming the superiority of brand
Ex: Ads of soap,
 Misrepresentation:
competing brands with similar names
Ex: Nike & Hike
 Complete lies:
Lying about the products
Ex: Slimming belt, Complan
 Unhealthy brand comparisons:
Comparing the brands
Ex: Colgate and Pepsodent
Maggi and Yippee noodles
THANK YOU