TRAVEL INDUSTRY POST

PANDEMIC
CONDUCTED BY- HIYA CHOPRA WITH TIMES OOH (A Times Of India
Company)
UNDER MENTORSHIP OF- PARUL SHRIVASTAVA
PROJECT OBJECTIVE:
 Understanding the changes in consumer behaviour in the travel
industry after the pandemic
 How soon the normal travel patterns will resume
 Which will be the quickest mode of travel that will return to
normal.
PRIMARY RESEARCH:
The research included a survey conducted on 250+ people about their
travel patterns, consumer behaviour and travel preferences since
March’20.
The research was conducted on the platform ‘Google Forms’. It was
largely focused towards the factors affecting the travel of people
The result of the survey is mentioned ahead.
Data in primary research: https://
docs.google.com/spreadsheets/d/1lCveYe620c7QS5373eMBJoBm_XdB
k7de/edit?usp=sharing&ouid=103440979001182685986&rtpof=true&s
d=true
PEOPLE WHO HAVE TRAVELED SINCE REASONS FOR TRAVEL FOR THOSE WHO
MARCH 2021 HAVE
PEOPLE WHO
HAVE NOT
TRAVLED OTHERS 2.00%
23%

VISITING
FRIENDS AND 18.40%
FAMILY

WORKCATIONS 83.50%

PEOPLE WHO
HAVE TRAVELED LEISURE 74.50%
78%

PEOPLE WHO HAVE TRAVELED

PEOPLE WHO HAVE NOT TRAVLED BUSINESS 23.50%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

 FREQUENCY AND DURATION OF TRAVEL BEFORE AND
AFTER MARCH’21
(Comparison)
FREQUENCY
60.00% DURATION
60%
50.00% 48.40% 53.00%

50%

40.00%
34.60% 40% 38.20%38.20%
33.10%
33.10%
30.00%
30%
20.90%
20.00%
15.80% 20% 16.80%
12.70% 12.20% 11.22%
11.70%
10.00%
10%
4.50% 6.60%
2.50% 2.50%
0.50% 2.00%
0.00%
before March'20 after March'20 0%
before March'20 after March'20

>once a month once a month once in two months <2days 2-5days 5-7days >7days
once in six months once a year less than that
PREFERENCE OF TRANSPORT WHILST TRAVELLING
BEFORE AND AFTER MARCH’20 (M’20)
(Comparison)

PRIVATE TAXI
AIRPLAIN
BEFORE M’20: 35.7%
BEFORE M’20: 94.8%
AFTER M’20: 21.9%
AFTER M’20: 88.7%

TRAIN PUBLIC TAXI

BEFORE M’20: 72.4% BEFORE M’20: 14.2%
AFTER M’20: 14.2% AFTER M’20: 2%

PERSONAL VEHICLE
BEFORE M’20: 84.6% BUS
AFTER M’20: 82.1% BEFORE M’20: 47.9%
AFTER M’20: 5%
METRO
BEFORE M’20: 14.2%
AFTER M’20: 0%
 FACTORS NORMALIZING TRAVEL

FIRST DOSE OF REMOVAL OF RT-PCR

VACCINATION: RESTRICTIONS:
11.7% 57%

COMPLETE REMOVAL OF QUARANTINE

VACCINATION: RESTRICTIONS:
87.2% 11.7%
 DWELL TIME AT THE AIRPORT

ACTIVITIES DONE DURING THE DWELL TIME

DWELL TIME
VISIT PROMOTIONAL ACTIVITIES 7.70%
MORE THAN 4HRS LESS THAN 1HR
2% 3%

LOOK AT SCREENS AND ADVERTISEMENTS 44.40%

2-4HRS
36%
EAT AT RESTAURANTS AND CAFES 67.30%
1-2 HRS
59%

LESS THAN 1HR 1-2 HRS 2-4HRS SHOP AT RETAIL STORES 78.60%
MORE THAN 4HRS
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00%

NUMBER OF PEOPLE
 CATEGORIES IN WHICH PEOPLE SHOP AT THE AIRPORT

TOYS 15%

LIQUOR 55%

CHOCOLATES 47%

ELECTRONICS 44%

PERFUME 61%

BOOKS 48%

COSMETICS 55%

JEWELLERY AND WATCHES 52%

APPARELS 54%

0% 10% 20% 30% 40% 50% 60% 70%

 SPENDINGS IN EACH CATEGORY

APPARELS JEWELLERY COSMETICS

AND WATCHES
5000-10000
5% 5000-10000 <1000
<1000 <1000
15% 5% 15% 15%
5000-10000
>10000 5%
1%

3000-5000 1000-3000 3000-5000 3000-5000 1000-3000

49% 32% 49% 1000-3000 49% 31%
31%

56% spend less than usual 55% spend less than usual 56% spend less than usual

36% spend same as usual 37% spend same as usual 36% spend same as usual

6% spend more than usual 6% spend more than usual 6% spend more than usual
 BOOKS PERFUMES ELECTRONICS
5000-10000
5000-10000 <1000 <1000
4% 5000-10000
4% <1000 >10000 13% 20%
7%
17% 1%
>10000
3000-5000 1%
29%
3000-5000 1000-3000
3000-5000 30%
48% 1000-3000 52% 1000-3000
31% 42%

55% spend less than usual 57% spend less than usual 60% spend less than usual

36% spend same as usual 33% spend same as usual 35% spend same as usual

6% spend more than usual 8% spend more than usual 6% spend more than usual
 LIQUOR CHOCOLATE TOYS
5000-10000 <1000
15% 5000-10000
6% <1000
6% <1000
16% 5000-10000
>10000 22%
1% 3%

3000-5000
1000-3000 3000-5000 48%
3000-5000 27% 1000-3000
47%
52% 31% 1000-3000
27%

57% spend less than usual 55% spend less than usual 58% spend less than usual

34% spend the same as usual 36% spend the same as usual 34% spend same as usual

8% spend more than usual 7% spend more than usual 6% spend more than usual
 PERCEPTION ON ADVERTISEMENTS INSIDE AN AIRPORT

ADVERTISEMENTS ARE IRRELEVENT 1.50%

ADVERTISEMENTS ARE PREMIUM 6.10%

ADVERTISEMENTS ARE ENGAGING 75.00%

ADVERTISEMENTS AFFECT PURCHASES OUTSIDE THE AIRPORT 83.20%

ADVERTISEMENTS AFFECT PURCHASES INSIDE THE AIRPORT 89.30%

ADVERTISEMENTS ARE RELEVENT 16.80%

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00%

NUMBER OF PEOPLE
 TRAVEL EXPERIENCE

HAD A SAFE
TRAVEL
TRAVEL
WERE EXCITED TO TRAVL EXPERIENCE EXPERI-
RATING OF AIR TRAVEL 9% ENCE
20%
1
1%

3
10%
WERE ALERT
26%
5
40%
HAD AN ENJOY-
ABLE TAVEL EX-
PERIENCE
45%

4
50%

1 2 3 4 5 HAD A SAFE TRAVEL EXPERIENCE

HAD AN ENJOYABLE TAVEL EXPERIENCE
WERE ALERT
WERE EXCITED TO TRAVL
 TRAVEL IN THE NEAR FUTURE

WHEN ARE PEOPLE READY TO TRAVEL

INTERNATIONAL TRAVEL IN THE
no
YES, in the 6% NEXT SIX MONTHS
next six YES, after
months getting fully
vaccinated YES
19%
34% 27%

NO
YES, in the
74%
next month
YES, in the YES, after getting fully vaccinated
6%
next two YES, in the next month
months YES NO
YES, in the next two months
36%
YES, in the next six months
no
 REASONS FOR TRAVEL IN THE NEXT SIX MONTHS

LONG WORKCATIONS 16.60%

SHORT WORKCATIONS 9.90%

BLIESURE 11.90%

VISITING FRIENDS AND FAMILY 42.00%

LIESURE LONG TRIP 21.00%

LIESURE SHORT TRIP 61.70%

BUSINESS 7.10%

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00%

PREFERENCE OF TRANSPORT AFTER SIX MONTHS

AIRPLAIN PRIVATE TAXI

87% 24.9%

TRAIN PUBLIC TAXI

30% 16.6%

PERSONAL VEHICLE
57.9%
BUS
5.9%

METRO
16.2%
INFERENCES GATHERED THROUGH PRIMARY RESEARCH:
 Out of all the people surveyed 77% of the people have travelled since
March’21
 The reasons for their travel were majorly Business (23.5%), Leisure
(74.5%), Workcations (18.4%), visiting friends and family (83.7%) and
others.
 The average frequency of travel before March’21 was once in two
months (34.6%) or once in six months(33.1%), which has now changed to
once in six months only(48.4%) .
 Maximum number of people travelled for more than 7days (55%) before
March’20 and now the duration has dropped to 2-5 days (38.2%) or 5-
7days (38.2%).
 Before March’20 the maximum number of people travelled by air
(94.8%), train (72.4%), personal vehicle (84.6%) and bus (47.9%) which
has now dropped to air(88.7%) and personal vehicle (82%).
 According to the survey, 87.2% of the people will normalize their travel
after their complete vaccination and 68% will normalize travel after the
removal of RT-PCR and quarantine restrictions.
 Dwell time: 3% people prefer reaching the airport less than 1hour before
their flight, 59% reach 1-2hours before, 36% reach 2-4hours before and
the remaining reach more than 4hours before their flight.
 In their dwell time, 78.6% people engage themselves in shopping,
67.3% eat at various cafes and restaurants, 44.4% people look at
screens and billboards and 7.7% engage in promotional activities.
 People shop in the following categories: Apparels (54.1%),
Jewellery and Watches (52%), Cosmetics (45.4%), Books (47.9%),
Perfumes (60.2%), Electronics (43.9%), Liquor (54.6%), Chocolates
(46.9%) and Toys (14.8%).
 In the above categories people usually spend 1000-5000INR, and
after March’20 they are spending less than usual.
 People find that the advertisements in the airport are relevant to
them and they affect their purchases inside and outside the
airport
 On a scale of 0-5, 49.5% people have rated air travel to be 4/5
and 39.8% have rated it to be 5/5.
 Out of all the people surveyed, 45% people had an enjoyable
travel experience, 26% people had an alert state of mind, 20%
people had a safe travel experience and 9% people say that they
were excited to travel.
 Out of all the people travelled 6% people are ready to travel in the next
month, 36% people are ready to travel in the next two months, 19%
people are ready to travel in the next six months, 33% will be willing to
travel after getting vaccinated and the rest aren’t ready to travel in the
near future.
 26.5% people are ready for international travel.
 The reason for travel in the next six months will be Business (7.1%),
Bleisure (11.9%), Leisure short trips(61.3%), Leisure Long trips (20.6%),
Leisure visiting friends and family (41.9%), Long Workcations (16.6%) and
Short Workcations (9.5%).
 In the next six months 87.8% people will be willing to travel by air, 30%
by train, 58.5% by personal vehicle, 16.2% by metro, 16.6 % by public
taxi, 24.9% by private taxi and 5.9% buy bus.
SECONDARY RESEARCH
MAIN POINTS GATHERED:
TRAVEL TRENDS /TOURISM:
 In the SIDS tourism and travel accounts around 80% of the total
national economy. Since march’20 more than 120million jobs (direct
tourism jobs) have been put on risk.
 Due to Covid’19 most of the people are doing their work from home.
This gave birth to a new concept of ‘workcations’. People are willing
to go on vacations and do their office work/studies from there. A study
done by Harris Polls shows that 74% of Americans want to consider
Workcations.
 A report published by Ixigo says that the most on-going purpose of
travel is visiting friends and family and also workcations.
 A report by Mckinsey’s and company says that Business travel will take
the longest to recover as companies have faced great financial losses.
TRANSPORTATION:
 A survey dated October 2020 states that there has been a 42% rise in
confidence in air travel.
 A report also mentions that 68% people prefer air travel post covid,
following 24% personal vehicle and 8% others.
 As the public transports were facing tremendous loses, worldwide
governments and travel companies made efforts in bringing them back
on track. This made the impose new components like reducing capacity,
increasing frequency of transport during busy periods, physical
distancing, frequent cleaning and sanitation of transport, and having
minimum contact between transport staff and passengers

HOTELS/STAY:
 Brining back hotel management has been a difficult task according to a
Okura-Nikko hotel report. They have taken many measures to ensure
safety and to run management smoothly. It includes maintaining social
distances, daily sanitation, minimising public gatherings, adding
protective barriers, ensuring air circulation (minimum usage of air
conditioning), and undergoing temperature checks in common areas like
dinning rooms, swimming pool, and wearing masks.
 In hotels the restaurants and cafes have been working with minimum
capacity and sanitisation.
BIBLIOGRAPHY FOR SECONDARY RESEARCH:

 https://etrr.springeropen.com/articles/10.1186/s12544-021-00476-4
 https://
www.hindustantimes.com/india-news/over-50-of-passengers-want-to-wai
t-for-at-least-6-months-before-they-travel-by-air-again-iata-survey/story-
ceeNpNQT5bWCCcgOeueouN.html
 https://www.iata.org/en/publications/store/global-passenger-survey/
 https://www.okura-nikko.com/covid-19/clean-safe-stay/
 http://bwdisrupt.businessworld.in/article/ixigo-Travel-Experience-Survey
-2020-/07-10-2020-328926
/
 https://
www.thehindu.com/opinion/op-ed/making-public-transport-safe-during-c
ovid-19/article31828057.ece
 https://
www.c40knowledgehub.org/s/article/Public-transport-after-COVID-19-re-
building-safe-and-connected-cities?language=en_US
 https://
www.thehindubusinessline.com/news/68-prefer-air-travel-only-8-prefer-t
rains-amidst-covid-19-indigo-survey/article32100834.ece
 https://
www.mckinsey.com/industries/travel-logistics-and-infrastructure/our-insi
ghts/back-to-the-future-airline-sector-poised-for-change-post-covid-19
RESULT:
 After March’20, new trends like Workcations and visiting friends and
family came up.
 New rules and regulations came up in public transportations, hotels,
and restaurants.
 Maximum people believe that their travel will normalize after they
get fully vaccinated and once restrictions like RT-PCR and quarantine
are removed. (in the next 1-3 months)
 Out of both primary and secondary research, air travel looks like it
would normalise the quickest.