GROUP 2

 THE SUMMARIZATION OF THE DISTRIBUTION

CHANNELS
 DEFINITION OF DISTRIBUTION
CHANNELS
• A distribution channel is a chain of businesses or intermediaries
through which a good or service passes until it reaches the final buyer
or the end consumer.
• Wholesalers, retailers, distributors, and even the internet.
TYPES OF DISTRIBUTION CHANNELS
• Direct Channel
• Indirect Marketing Channel
 NATURE OF DISTRIBUTION CHANNELS

• Distribution is efficiently managing the acquisition of raw materials by the

factory and the movement of products from the producer or manufacturer
to business-to-business (B2B) users and consumers.
• Supply Chain Management
DESIGNING DISTRIBUTION CHANNELS

• Channel design refers to those decisions that involve in the development of new
marketing channels or modifying the existent ones. The channel design decision
can be broken down into six steps.
1. Recognizing the need for channel design decision.
2. Setting and coordinating distribution objectives.
3. Specify the distribution tasks.
4. Develop alternative channel structures.
5. Evaluate relevant variables.
6. Choose the best channel structure.
SELECTING DISTRIBUTION CHANNELS

• Distribution of goods is as important as production. Existence of an

organization largely depends upon a proper and well organized system of
distribution. It is therefore, necessary than utmost attention should be paid
in selecting a channel of distribution.
• Some of the factors to consider while selecting a channel of distribution
are: (1) The Nature of the Product (2) The Nature of the market (3)
The Nature of Middlemen (4) The nature and size of the
manufacturing unit (5) Government Regulations and Policies and (6)
Competition.
 EXAMPLE THAT APPLY THE
DISTRIBUTION CHANNEL
• The Group 4 discuss the country Iran, that discuss the cultural nature
and deal with a deep understanding of customers.
• Distribution channel is a place where helps investors to look for
suitable companies for investment.
• Channel members are considered intermediaries or business institutes
that act between goods producers and consumers.
 MANUFACTURING PRODUCT THAT
APPLY THE DISTRIBUTION CHANNEL
VISION & MISSION OF TOYOTA
COMPANY
THANK YOU!