COMMUNICATION AND GLOBALIZATION

VIRTUAL COMMUNICATION

Globalization has introduced virtual communication

and collaboration as a major part of workplace
dynamics. This is the reason for understanding the need
to understand the strengths and limitations of different
communication media, and how to use each medium in
order of to produced maximum effect.
CULTURAL AWARENESS IN SPEECH
The need for cultural awareness is one of the
major impacts of globalization on the required skills
provided by effective communications. Even when
two people are speaking the same language, cultural
differences can affect vocabulary, colloquial
expressions, voice tone and taboo topics.
CULTURAL AWARENESS IN BODY LANGUAGE

Awareness of cultural differences in body language can

be just as important as the nuances of speech. Our exposure
to different cultures may teach us to understand acceptable
speaking distances, conflict styles, eye contact and posture,
accepting that the physical expressions of other people’s
culture are not universally accepted.
UNDERSTANDING CULTURE AND
DIVERSITY
 WHAT IS CULTURE?
Culture is that what shapes us; it shapes our identity
of who we are that influences our behavior. Culture is
not only our “way of being’’ but also our ‘’way of
becoming.’’ Specifically culture refers to the shared
language, beliefs, values, norms, behaviors, mores and
material objects that are passed down from one
generation to the other.
 CULTURE
Culture is the term that refers to a group of
community which shares common experiences that
shape the way its members understand the world.
Culture includes group that we are born into, such
as race, national origin, gender, class, or religion.
It also include a group we join or become part of.
 FILIPINO CULTURES
 Filipinos are very resilient 
 Filipinos take pride in their 
families
 Filipinos are very religious
 Filipinos are very respectful 
 Filipinos help one another 
 Filipinos value traditions
and culture
Filipinos love to party
Filipinos have the longest
Christmas celebrations—
ever
Filipinos love to eat
Filipinos love to sing