SWOT Analysis for M

STRENGTHS WEAKNESS OPPORTUNITIES THREATS

• Mojo is market • Weak initial • Moon: Large • T and R are major
leader in the savvy positioning for opportunities exist in competitors in the
segment, which has Mojo the Pros segment trendy segment
the highest potential • Market size of trendy
• Moon is the market • No product for Pro • Mojo: Potential for reducing, which is
leader in the trendy segment which has Mojo to completely our target segment
segment highest profit cater to savvy for Moon
margin segment • Low profit margins
and T and R
competing in the
savvy segment with
Mojo