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Prospects of Islamic Credit Cards in Pakistan
Prospects of Islamic Credit Cards in Pakistan
SADAF OAD
Introduction
SHAZIA BASHIR
Islamic
y
Shariah Compliant
Compounding profits.
Islamic
y
The purchase of alcohol, tobacco, gambling, pork, and sexually-related items are forbidden No Money Lending.
Money Lending.
To identify the level of awareness among the customers. To identify what level of perception Islamic credit cards carry amongst Pakistani masses.
Research Methodology
Population
Sampling Size
Asad Mazhar
Findings
1. 2.
3.
4.
Owner-ship of Credit Card. Awareness/Knowledge Of Islamic Credit Card Promotion of conventional vs. conventional credit card. Willingness to own Islamic Credit Card
40%
60%
10%
3% 42%
44%
Males
Females
Conclusion
Severely low knowledge regarding Islamic credit cards. Majority of people are willing to own/switch. Most of consumers have a negative perception about Islamic Credit Card.
Recommendations
Banks should come up with more promotional campaigns. Banks should develop a program so as to clear the misconceptions amongst most consumers. This will help improving the perception.