GAINFUL EMPLOYMENT

 The case of Kavitha Thakur

 From Facebook and Candy Crush to 100th contact
 Rs 45000 in commission, WFH
 Social media group + collaboration with an online reselling platform
 Inspiration- Friend
 Social commerce firms- household or fashion accessories for commission
 IMPLICATIONS

 WFH + owners of small businesses

 Internet+ smartphone penetration has helped

 Filling the void created by Amazon and Flipkart

 THE PROCESS

 Social commerce- transaction between two individuals

 Display of catalogues, run ads to attract resellers
 Resellers reach out to their social contacts
 Customer need- order placed by reseller
 Buyers- get the product from the company + pay
 Resellers- commission +WFH +income opportunity
 PROSPECTS

 Mohit Bhatnagar- “Social commerce is the future of e-commerce in India”

 Online reseller- trusted face + place orders on their behalf
 Partnership among resellers- Khamesra’s case
 Start-up promotion- Suranjana Shaw
 Meesho- 12.5% commission on sale of Rs. 50000
 $40 Million raised by leading players- India
 CAGR of 33.91% growth- 2017-21- TechNavio report
 Challenges- logistics, exchange and return policies, payments
 Edge- smarter supplier curation, vernacular apps, incentives to all parties
 CONTEXT THROUGH NUMBERS

 31% of Indian women-age 15-49- working

 Over 60% of resellers- women

 Rs. 25000-50000- average commission/month

 70% women resellers outside metros, gave up jobs after marriage and children

 Meesho, GlowRoad, Wooplr, Shop101