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Understanding why
big brands failed

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 Firms must monitor – 6 Major forces in broad
environment – explosive population
growth(demographic)leads to more resource
depletion and pollution(Natural), which leads
consumers to call for more laws(political-
legal), which stimulate new technological
solutions and products(technological) that, if
they are affordable(economic),may actually
change attitude and behavior(social- cultural)

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Business Internal
Plans and policy of the
External
External -Micro- The
Environment company customers, competitors,
HR suppliers and society
Financial resources P-Political
Corporate image E-Economical
Labour management S-Social
Organisation T-Technological
culture/climate L-Legal
E-Environmental

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SWOT-
Internal

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 How to maximise our strengths

How do we minimise our weakness?

SWOT- Lets
start How do you capitalise on
opportunities in our External
Environment?
How do we protect our self from that
of external world

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PESTLE-
External

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