1

Tata
Starbucks
DIGITAL INITIATES
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About tata Starbucks

 Starbucks Coffee entered the Indian market

with the help of an agreement with Tata
coffee for the creation of Tata Starbucks
Limited. 

 The partnership certainly consist of equal

50% venture to the both organisations that
are Starbucks coffee international and
Global Beverages Limited. 

 Its values are consistent in respect to the

Starbucks so this made them to work
together in order to create a partnership
that will certainly leverage the credibility as
well as trust related to the Global brand. 
E- commerce strategy and digital 3
initiates
 With the help of the research just can
be elaborated that the Digital
campaign started by Tata Starbucks
that is known as we connect with
Starbuck. 

 It is a very iconic Barista call out that

certain leave is taken in respect to the
offline experience of the worker.

 The future of Tata Starbucks is bright

in terms of utilisation of digital
strategies as they are aiming to use
seven backdrop for brightening up
the virtual meetings. 
Recommendations 4

 The company must engage to introduce new rewards and

coupons if the consumer pays online through the website.

 The company should introduce new rewards when the

customer goes to the website and follows the social media
channels of the organisation.

 The company must aim to integrate its Public Relations in a

manner that it's certainly multiplies the impact of the
promotions.
  Gopalakrishna, P., Victor, R., &
Fleischmann, D. (2016). Starbucks in
India. Journal of Case Studies, 34(2), 92-
102.
References  Pradeep, G., Victor, R., & David, F.
(2019). Starbucks in India.