MUSIC

PA RT N E R S H I
P NORTH

Marketing
strategies
R E V I E W O F M U S I C PA RT N E R S H I P
N O RT H M A R K E T I N G S T R AT E G I E S

• The organization tries and offers professional development  and

music classes to the young individuals. 

• The organization keeps its services with affordable prices  so that

customers can afford the services. 

• The organization proposes to provide quality services and provides

excellence with the help of musical pathways (Cloonan, 2016). 
 MARKETING MIX 

• Marketing mix can be understood as

some factors that affect the 
profitability and operations of the
business. 

• There are certain factors like

product, price, place  and
promotion and the organization.
Music partnership north has a
different perspective in terms of
handling the business operations. 

• Next slides show the marketing mix

 • This organization provides
customized  music lessons in form
of personalised learning and
teaching. 

• It consists of many songs related

to instrumental courses and with
the help of creative apps that gives
MARKETING it an advantage above the
MIX – PRODUCT competitors. 

• It also  provides hybrid  and

blended music  lessons. 
MARKETING MIX –
PRICE 
• The prices of the services of Music
Partnership North  are one class £1045 two
classes £1286, three classes £1622 four
classes. 

• There are pocket friendly projects too

for Cost £540 two classes £810 three classes
(Bennett, 2015) . 

• The Cost £1296 for 36 weeks. Course with

certificate 
MARKETING MIX – PLACE 

• This organization has different hubs in England which provides the users
with convenience  of taking the services. 

• The Music Partnership North Northumberland and Sage Gateshead 

have joint together for providing quality services to the consumers.

• Music partnership North has its main hubs in Northumberland and

Newcastle (mpn_newcastle, 2021). 
 MARKETING MIX  -
PROMOTION 
• This is observed that  the organization Music
Partnership North  has minimal social media
presence and is not very active. 

• It mainly thinks that  number and type of

instruments attracts the consumers  so they have
different varieties of instruments  so that when the
customers visit the site, they enrol for lessons. 

• It has collaborated with many other organizations

for the same (MPN Music Hub, 2021).  
SERVICES
 Strengths  Weaknesses 

1. The customers get 1. Low prices leads to

attracted to the decrease in the profit margin
affordable prices. and also leads the competitors
to win over Music Partnership
North. 

STRENGTH AND
2. The organization 2. The audience size is not
WEAKNESSES OF provides customized and very large. 
personalized lessons for
C U R R E N T S T R AT E G I E S the individuals. 

3. The organization has 3. Minimal appearance at

joint ventures which social media sites. 
makes the promotional
level strong (Choi &
Burnes, 2013
 Technological
Political Learning is done with the help of
Ranked almost on 8th virtual learning also. 
position in world.  Following the Instagram trends for
increasing the followers. 

Economic  Legal 
Stable economy after Following the National music
facing Brexit.  educational plans.
PESTEL
A N A LY S I S  
Social  Environmental 
Leisure is quite Eco system score : 69.13
important. Environment health: 96.03
Believes in social Score of EPI: 79.89
equality.
Success driven premises
(Music Partnership
North, 2021) 
 Strength  Weaknesses
The facilities are equipped No events and no plans.
fully.  Social media presence is very
Teaching is done in diverse less. 
ways.  Only government granted
The mission is to provide income. 
music classes.  Minimal brand image. 

SWOT
A N A LY S I S  
Opportunity  Threats 
Contains diverse instruments Its competitors are its threats. 
and many facilities.  Upcoming technology. 
It can generate income on Government policies are not
individual basis.  very supportive. 
 The power of the suppliers in the
Supplier power industry is quite less because the
level of competition is more. 

Buyer power Buyer have preferences to choose

from in the industry. 

PORTER'S Competitive rivalry Competition has high fixed costs

and strategic stakes. 
FIVE FORCES
OF INDUSTRY 
Threat of Improving the performance of price
substitution  with the help of virtual learning and
games (Music Partnership North -
Newcastle, 2021). 

Threat of new entry  Differentiation needs and

economies of scales. 
 Development of the market  Diversification 
SAGE, Nemco and
Northern Music
Centre 

COMPETITOR
Penetration of the market  Development of the
S A N A LY S I S Nemco, SAGE product 
and Northern Music Centre  SAGE
 DEVELOPMENT OF NEW MARKETING
S T R AT E G Y  

The  new marketing strategies  can be improving the Elevating the technical aspects of the organization so Budget of marketing should be increased. 
social media presence so that the company can earn that the company can exceed its competitors. 
more profits and customer base. 
N E W M A R K E T I N G S T R AT E G Y –
CURRENT CHALLENGES

• Evolving technology in the industry.

• Limited budget and resources.

• Minimal social media presence.

5 YEARS VISION AND KPI OF
C U R R E N T M A R K E T I N G S T R AT E G Y

• To grow its customer base and provide music classes with quality.

• Quality techniques and increased consumers.

• Increasing variety of the music instruments.

VISIONS FOR NEW MARKETING
S T R AT E G Y

• To increase the consumer base in the organization.

• Increasing the sales in the organization.

• Increasing the profit margin and also the brand image so that the
company can beat its competitors,
 KEY
R E C O M M E N D AT I O
N

• As per the observation , the  organization

should focus upon the social media
presence and technical  aspects. 

• Marketing should be done  on a major

basis. 

• Complying with the rules and regulation

of the government. 
I M P L E M E N TAT I O N

• The implementation can only happen with the help of increasing the
usage of social media and their requirements.

• The business plan will focus upon the requirements that will certainly
help the organization to grow and improving the service offerings and
genres.

• Filtering the music contents as this will help the consumers to choose
and to understand better.
F I N A N C I A L B U D G E T A N A LY S I S  
FINANCIAL
A N A LY S I S  
F I N A N C I A L A N A LY S I S

• Brand improvement- The organization will improve their brand image with the
help of marketing skills and the budget will be $150.

• ROI= It is estimated that the return on investment will be derived in nearly 7-8
months as the consumers are expected.

• Virtual fundraising will be done with the help of online campaign and online
social media presence that will help in deriving the outcomes of the same.
REFERENCES

• Music Partnership North - Newcastle, 2021, Music Partnership North Newcastle".

[Online] Available at: https://www.servicestoschools.org.uk/Services/148 [Accessed
21st October 2021]

• MPN Music Hub, 2021, MPN Music Hub @MPNEHub. [Online] Available at:
https://twitter.com/MPNEHub?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauth
or
[Accessed 21st October 2021].

• mpn_newcastle, 2021, Music Partnership North Newcastle provides instrumental tuition,

curriculum support and a variety of musical activities in Newcastle . [Online] Available at:
https://www.instagram.com/mpn_newcastle/?hl=en [Accessed 21st October 2021].

• Music Partnership North, 2021, Music Partnership North – online music lessons. [Online]
Available at:
https://northumberlandeducation.co.uk/music-partnership-north-online-music-lessons/
[Accessed 21st October 2021].
REFERENCES

• Cloonan, M., 2016. Popular music and the state in the UK: Culture, trade or industry?. Routledge.
https://www.taylorfrancis.com/books/mono/10.4324/9781315601410/popular-music-state-uk-martin-cloo
nan
• Bennett, T.G.P., 2015. Learning the Music Business: Evaluating the ‘Vocational Turn’in Music Industry
Education.
https://kclpure.kcl.ac.uk/portal/en/publications/learning-the-music-business(99560071-a4f4-4179-8cdc-5f
a2c0087999).html
• Meier, L.M., 2015. Popular music making and promotional work inside the ‘new’music industry. In The
Routledge companion to the cultural industries (pp. 418-428). Routledge.
https://www.taylorfrancis.com/chapters/edit/10.4324/9781315725437-45/popular-music-making-promoti
onal-work-inside-new-music-industry-leslie-meier
• Choi, H. and Burnes, B., 2013. The internet and value co-creation: the case of the popular music industry.
Prometheus, 31(1), pp.35-53. https://www.tandfonline.com/doi/abs/10.1080/08109028.2013.774595