Team Bizzards

The big idea

Current Scenario
• Objective: To increase market share and become market leaders in Premium Biscuit segment • Launch of ‘Protomoomoo’ biscuit- a new
• Premium Biscuit Segment valued at 6184 crores, of which 16.67% is XOMO product rich in protein made with casein
Opportunities • This would fulfil needs of healthy snacks while
• India is the largest producer, yet per capita consumption is only 2.1kg maintaining good flavors
• 5130 crore market in hands of competitors to capture

Where to play The ultimate strategy

• Consumption increase due to
• Increasing health awareness • Launch Protomoomoo in areas around gym,
• Increasing per capita income hospitals,etc
• New flavors • Partnership with OTT platforms to replace binging
• Demand for ready to eat snacks on
• Demand for more nutritious options fast food with healthier options
Target: Age group 18-50, Physically Active, Sedentary
• Key needs:
people
• healthier options that don’t compromise on taste
Positioning: The ultimate snack brand that provides
• low calorie ‘sweet biscuit’ to compete during festival seasons
healthier options with no compromise on taste
• Introduction of never before seen flavors