PHILIPPINE

POPULAR
CULTURE
Villasorda, Arvic Nicquel R.
BSCE 1G
HUGOT
Hugot is Life.
Hugot is basically the deep lingering emotions brought
about by a person’s circumstance and experiences,
usually from heartbreaks and adulting. The term
evolved into the practice of coming up with the saddest
lines out of the mundane that evokes a particular
experience.

Memes, or humorous online content like images and

videos, spurred the trend with which added context and
illustration to achieve the intended effect. Tagalog
(major language in the capital) is often used but also
comes with a mix of English or other dialects.
MILK TEA
Milk Tea is the New Coffee.
Businesses utilize social media to attract more customers by
enticing them with aesthetic pictures of their place or
location, menus, drinks, services, or products. Followers are
then converted into customers. Customers then post their
experiences with the food or products. Chances are their
followers become the next set of customers.

The milk tea fad, for instance, became widespread thanks to

social media. Plenty of shops have been operating but it’s
only recently that they gained so much popularity.
DAILY DOSE OF
TELESERYE
Teleseryes or primetime TV series are often criticized for their seemingly
endless storylines. Take Ang Probinsyano for instance (titled Brothers on
Netflix). First premiered in 2015, Brothers has aired 970 episodes throughout
their weekday night timeslot. Add to that is the invincible main character
whose specialty is to cheat death after countless near-death experiences.
Ironically, the same people continue watching it. Perhaps anticipating to take
part in its historic ending.
PRE-LOVED
CLOTHES
The word preloved, by definition, means the item was loved
by someone before being offered for sale. Many resellers
often leave out the factor of previously loving the item.
Others take pride in the fact that their items have been
loved.
TIKTOK
The Rise and Growth of Tiktok
Some people may prefer Facebook or Instagram over TikTok for business
purposes. However, when you look at it carefully, Facebook and Instagram
are already oversaturated in a way because numerous brands are already
using these platforms. On the other hand, TikTok will be an ideal platform
for businesses to promote their brand especially now that TikTok released a
number of useful tools aimed specifically for business such as ads and
business profiles.

One example is the Paro-Paro G trend.