Introduction

Te quiero Taco Bell!!!

•Saskatoon Taco Bell
•Operations Plan
•Marketing Plan
•Human Resources Plan
•Financial Plan

SummaryOperations
Intro Marketing HR Plan Finance Plan
Plan Plan
 Business Plan Summary
• 2nd most profitable Quick Service
Restaurant QSR brand in the U.S.
• 54% of Mexican QSR category
• One of five restaurant franchises
under Yum! Brands (KFC, Pizza Hut,
Long John Silver’s and A&W)
• Yum! largest restaurant co. in the
world

SummaryOperations Marketing HR Plan Finance Plan

Plan Plan
Operations Plan
• Saskatoon’s only Taco Bell
• 5 year development plan
• Franchise agreement and regulations
• Capital Costs
• Cost of Sales
• Operating expenses

Operations HR Plan Marketing Finance Plan

Plan Plan
Operations Plan

Operations HR Plan Marketing Finance Plan

Plan Plan
Human Resources Plan
• Organizational structure
• Staffing
• Training
• YUM! University

HR Plan Marketing Finance Plan

Plan
Marketing Plan
• Why Saskatoon?
• Product, price, place and promotion
• Competitor analysis

Marketing Finance Plan

Plan
Marketing Plan

Schedule 2:
Revenues

Year 1 2 3 4 5

Number of days 365 365 365 365 365

# of meals sold 680 707 735 765 796

per day

Average Price $5.41 $5.52 $5.63 $5.74 $5.86

per meal

Total Revenues $1,342,762 $1,424,402 $1,511,006 $1,602,875 $1,700,329

COGS $537,105 $569,761 $604,402 $641,150 $680,132

Gross Profit $805,657 $854,641 $906,603 $961,725 $1,020,198

Marketing Finance Plan

Plan
Finance Plan
• IRR 11.15%
•NPV $70142
•Discount rate: 10%
• Financing 44% debt 56% owners
•Most sensitive to changes in gross margin
and wages

Finance Plan
Finance Plan

Finance Plan