Customer Demographics

of

In theory and technical assumption of the rental business market

this type of rental bike business must really cater to all age
demographics and all type of geographically reachable market,
But the reality differs as far as reachability is concerned.
 Bounce Bike Rental Services

• Bounce bike rental services really depend on

the digital advertising aspect of the
marketing area

• Bounce bikes gains its recognition mostly through

its social media presence , Bounce customers exists
mainly because of its smartphone and social media
availability

THIS MEANS IN INDIA THE RENTAL CONSUMPTION OF THE

BOUNCE COMPANY EV ARE ENTIRELY BY THE AGE
DEMOGRAPHICS OF YOUNG PEOPLE IN-BETWEEN the ages of 20-40
 Bounce Infinity

As far as bounce infinity is concerned its whole

consumer market is just like any other electric two
wheeler market unlike the rental bike services which
requires an app to accomplish its task.

Bounce infinity is a product which can be bought

through their website and this easy method of
purchasing a vehicle which is very well known makes
its demographic scale go from just young generation
to all types of people.
.Cost structure.

• Bounce Rental bikes

• Bounce Infinity
 Bounce bike rental services

Bounce services are rental services which provides users with electric bikes on rent and charge them
as kilometer per bike driven.

• Daily rides which most of the people are familiar with their pricing starts at Rs 6/km
• Users can also take a subscription of the rental rides which cost them similar as daily rides.

But recently after some of the internal issues of bounce share they have started to balance their
expenses & revenue,
• Security deposit amount has risen to Rs.299 from Rs.100
• Now before booking a ride the rider has to pay Rs.21 in advance which was not the case before
 Bounce Infinity
Bounce provides 2 options in terms of purchase of Bounce
Infinity

Ex-showroom Amount Ex-showroom Amount

Delhi - 59,999 Delhi - 36,099

Maharashtra - 69,999 Maharashtra - 46,099

Other states - 79,999 Other states - 56,099