Evaluating

message and images of different

type of text reflecting different
culture
What does this mean:
What does this mean:
Linguistic Landscape
 Linguistic landscape is the "visibility and salience
of languages on public and commercial signs in
a given territory or region".
Example:
Geosemiotics
 Geosemiotics is the study of the
social meaning of the material
placement of signs in the world
Principles of Geosemiotics

 Indexicality- meaning was given to a sign by a place the

sign was put in
 Dialogicality- signs have double meaning, and they
correspond with each other.
 Selection- One does not see all sign
How to Evaluate
all media are ‘constructed’

 1. what is the message of the text?

 2. how effectively does it represented reality
 3. How this message constructed
How to evaluate
media have embedded values point of view
 1. what life style, values and points of view are
represented in the text?
 2. who or what is missing?
How to evaluate
Each person interprets message differently

 1. what message do you perceive from text?

 2. how might others understand it differently?
Why?
How to evaluate
Media and commercial, ideological or political interest

 1. what is the purpose of the text?

 2. who is the target audience of the text?
 3. who might disadvantaged?
 4. Who created text