INTRODUCTION TO ALLEN SOLLY WOMEN

MADE BY, GEETA BHATIA, AKANKSHA SURI, LINI JOY, AIBY VARGHESE, VIPUL SHARMA.

ALLEN SOLLY
"It is not difficult to see that obesity is on the rise due to new lifestyles.

HISTORY
Allen Solly was founded in 1744 by a company called William Hollin and Co Ltd. The brand was purchased some time in the 90's by a new company called Madura Garments which was a part of Madura Coats. Madura Coats was a big producer of threads. . The Aditya Birla Group took over Allen Solly in 2001

 Allen Solly created ripples in the Indian market by releasing new rules in corporate dress code titled Friday Dressing. It trashed whites and grays thereby making the corporate world a colourful and vibrant place. Allen Solly is targeted at young, contemporary corporate who was ready to challenge conventions and create their own identity. Focus on accessories such as eyewear, watches and women's bags; have added to the lifestyle quotient of the brand. There are today more than 30 product categories to its portfolio.

PRODUCTS
Allen Solly manufactures very comfortable cotton and linen half and full sleeve shirts in solids of beautiful prints patterns like checks and stripes. Allen Solly T-shirts are available in half or full sleeves in vibrant colors like orange, black, blue etc. The t-shirts are made of pure cotton. Allen Solly Trousers are pure cotton varieties which have flat or pleated fronts. Allen Solly is considered to be the brand that breaks all rules and conventions of women's wear .

ENTER IN A NEW PROJECT

While customers loved ethnic wear, they found it cumbersome, elaborate and layered, and it tended to sag and fade. As for the Western apparel that was already in the market, its unsuitability to Indian builds and lack of international styling put them off.

TARGET ACCORDING TO THE DEMAND OF NEW MARKET

WHEN Madura Garments noticed demand going up, it investigated - and found that women were buying those for themselves. It also found that women were admiring the colours the clothes came in, and it was so decided that Allen Solly would become the most suitable vehicle to testlaunch Western womens wear.

Allen Solly's latest collection is a tribute to the Indian woman executive

The brand also prides itself on its high quality fabric, a variety of colours and designs and pricing. The fabric includes cotton and cotton blends as well as tencel, polynosics, lycra, rayon blends and soft acrylic, which suit the demands of today's busy work environment. Knitted tops range in price from Rs 499 to Rs 999, woven tops from Rs 599 to Rs 999. Trousers are in the Rs 7991,099 range.

PRESS RELEASE
The star cast in Madhur Bhandarkar's movie Corporate has donned Allen Solly garments, known for their contemporary style at the workplace.Bipasha Basu, Manish Lamba, Raj Babbar and K.K Menon are shown wearing the Allen Solly brand throughout the movie.

AWARDS
Most Admired Brand - Women's Wear IFA 2004 & 2005 & 2007 Most Admired Brand Trousers IFA 2005 Most Admired Brand - Smart Casuals IFA 2006

ALLEN SOLLY UNEVILS VALENTINE COLLECTION (INDIA)

Allen Solly announces its Valentines Day collection to make the day really special. Allen Solly's exclusive Valentine day collections for Men & Women have Tops and T shirts corresponding to the theme.

REASONS OF THE SUCCESS

First, this was the first ever nationwide exercise by any company to offer readymade western wear for women in India on a large scale. Second , Madura seemed to have the segmentation of female western wear from Madura garments under the brand name of Allen Solly women wear is based on: 1 changing social habit 2 generations 3 income level 4 usage rate 5 personality

THANK YOU