History of Advertising

Indian Scenario- Part II

Lata
The picture shows Hindi Film music director Anil Biswas cooking for Lata Mangeshkar. Tins of Dalda are conspicuously present.

Air-India
The agency-HTA- has also been handling Air India's (international air carrier) Maharaja campaign from 1953!

Air India

Air-India
The Maharajah is the mascot of AirIndia. He made his first appearance in the airline's advertisements in 1946

Radio Ceylon
In the 1950s, commercial advertising on radio began with Radio Ceylon (now Sri Lanka) and Radio Goa. All India Radio accepted commercial ads in the middle 1970s when their 'Vividh Bharati' channel took on sponsored programmes like Binaca Geet Mala, Saridon ke Saathi and Bournvita Quiz Contest.

Radio

Ameen Sayani

All India Radio

Radio Ceylon
Radio Ceylon is the oldest radio station in Asia. Broadcasting was started on an experimental basis in Ceylon by the Telegraph Department in 1923, just three years after the inauguration of broadcasting in Europe.

Edward Harper
Edward Harper who came to Ceylon as Chief Engineer of the Telegraph Office in 1921, was the first person to actively promote broadcasting in Ceylon.

Horlicks
Very few of the innumerable advertising agencies can boast of a long agency-client relationship. However, the association with health food brand 'Horlicks', and Hindustan Thompson Associates Limited (HTA, previously J Walter Thompson), has remained unbroken for 68 years.

ITC
1912 - ITC (then Imperial Tobacco Co. Ltd.) launches Gold Flake

1920
1920s - Enter the first foreign owned ad agencies - Gujarat Advertising and Indian Advertising set up - Expatriate agencies emerge: Alliance Advertising, Tata Publicity -

1920
LA Stronach's merges into today's Norvicson Advertising - D J Keymer gives rise to Ogilvy & Mather and Clarion (now Bates)

1925
LR Swami & Co, Madras Beginning of multinational agencies 1925-26 - J Walter Thompson (JWT) opened to service General Motors business

1926
1926 - LA Stronach & Co (India) Pr. Ltd, Bombay starts - Agency called National set up for American rather than British Advertisers - American importers hire Jagan Nath Jaini, then advertising manager of Civil and Military Gazette, Lahore. National today is still run by Jaini's family

The Civil and Military Gazette

The Civil and Military Gazette Lahore, October 22, 1900 Courtesy: National Archives of Pakistan Islamabad

Link
http://economictimes.indiatimes.com/Featu res/Brand-Equity/Indian-advertising-in-thesixties/articleshow/4146647.cms

1926
Beginning of multinational agencies - J Walter Thompson (JWT) opened to service General Motors business

Cotton advertisement
Spool cotton

 1928 - BOMAS Ltd (Formerly DJ Keymer & Co Ltd) set up 1929 - J Walter Thompson Co Pr. Ltd formed

Indian agencies, foreign advertising in the thirties

1931 - National Advertising Service Pr. Ltd. Bombay set up - Universal Publicity Co, Calcutta formed 1934 - Venkatrao Sista opens Sista Advertising and Publicity Services as first full service Indian agency

 1935 - Indian Publicity Bureau Pr Ltd, Calcutta established 1936 - Krishna Publicity Co Pr. Ltd, Kanpur begins operations - Studio Ratan Batra Pr. Ltd, Bombay established - Indian Broadcasting Company becomes All India Radio (AIR)

 1938 - Jayendra Publicity, Kolhapur started 1939

- The Press Syndicate Ltd, Bombay set up

 Print syndication is a form of syndication in which news articles, columns, or comic strips are made available to newspapers, magazines, and websites.

 There are several prominent syndication services operating across the globe such as The Telegraph Media Group Service, The New York Times News Service, Tribune Media Services, Project Syndicate, North Star Writers Group, Guardian News Service, Family Features Editorial Syndicate,

 3DSyndication : Syndication Service from India , The India Today Group's Syndications Today, the Indian Times Syndication Service and Universal Press Syndicate, which provide news and lifestyle content to various other publications.

 They offer reprint rights and grant permissions to other parties for republishing content of which they own copyrights.

Indianising advertisements in the forties

1940 - Navanitlal & Co., Ahmedabad set up 1941 - Lux signs Leela Chitnis as the first Indian film actress to endorse the product

 Hindustan Thompson Associates (HTA), the current incarnation of JWT, coins the Balanced Nourishment concept to make Horlicks more relevant to India - Green's Advertising Service Agents, Bombay formed

 1943 - Advertising & Sales Promotion Co (ASP), Calcutta established 1944 - Dazzal, Bombay comes into existence - Ranjit Sales & Publicity Pr. Ltd, Bombay started

 1945 - Efficient Publicities Pr. Ltd, Madras set up - Tom & Bay (Advertising) Pr. Ltd., Poona begins operations in India

 1946 - Eastern Psychograph Pr. Ltd., Bombay set up - Everest Advertising Pr. Ltd, Bombay established

 1947 - Grant Advertising Inc, Bombay formed - Swami Advertising Bureau, Sholapur started

 1948 - RC Advertising Co, Bombay set up - Phoenix Advertising Pr. Ltd, Calcutta formed

Corporate advertising in the fifties

1950s - Radio Ceylon and Radio Goa become the media option

 1951 - Vicks VapoRub: a rub for colds, causes ripples with its entry in the balm market 1952 - Shantilal G Shah & Co, Bombay