Presented By: Habiba Tur Rauf Maryam Khalid Mehreen Omer M. Salman A.

Mahr Zainab Zahra Zoha Naveed

Multifarious Design Uncompromising quality and standard pricing Alternative to customers to want to reduce cognitive dissonance Spends heavily in R & D Art Deco Mineral Baked Eye-shadow Applikator as a captive product With its inspiring niche marketing strategy, is in the process of being the market leader in Pakistan, in the near future

Testing the boundaries of innovation and consumer satisfaction at the same time

Upper-Income bracket Women LOHAS Keeps in perspective the changing lifestyles and trends in urban Pakistan

Ad on right:
 

Appeal to hedonic needs Gestalt differential threshold mechanism

 

Caters to elite class Saves the opportunity cost of time

Self-Concept The Looking Glass self Extended Self Freudian Systems ABC Model of Attributes

ENEM store in Liberty Market Sunday Magazines Separate Counter Personal Selling Vague and out of context promotion Should be above the differential threshold

At least 20% discriminatory from other brands

Deco needs to reach out to the famous make-up artists in Pakistan and to sponsor fashion shows as it is basically catering to the elite class

Based on focus, flexibility and consistency

Message must be tailored to fit different markets

Figure-ground principles, symbolic interactionism, instrumental learning and also keeping in mind Maslow s hierarchical structure

Retention of the ad

Many famous names such as M.A.C and L Oreal being the most prominent gave it tough competition

Art Deco fought bravely but did not have the ammunition to win the battle

The focus group yielded stable results with most of the members being totally unaware of Art Deco

It is a company with strong qualities but little market information If Art Deco plans to stay and compete with other famous brands it needs to revolutionize its strategy and approach