EXECUTIVE SUMMURY OF COCACOLA

 Doubling the revenues by 2020

 Making a positive difference in the communities

 Project the company as responsible corporate citizen.

A)sustainable water use and packaging
B)climate protection

 Lift the corporate brand image

 Connect with global middle class by creating new products and

packaging formats for all life style and occasions.
PURPOSE OF THE STUDY

 Learning practical knowledge

 Analyze the consumer behaviour about the product of

cocacola.

 Competition among different entrepreneurs producing

similar products.

 Main purpose of this study is aimed about to know

consumers creation what they feel after consume the
product of coca-cola.
Objectives of the study

 To search out the main consumers or buyers of coca-cola

range of product and their preference.

 To find out the present and potential consumers.

 To find out consumers preference for package size, varities

of soft drink and brand.

 To find out the frequency of purchasing power.

 To analyze the segment and target markets.

Descriptive data research on coca-cola

 Their weekly coca-cola product consumption was

observed between 1 and 5, 12 ounce servings.

 Their average weekly consumption was 2.77,12

ounce serving, with a variations of plus or minus
1.38.

 There is a 95% confidence that the population

average weekly consumption was between
1.66and 4.01, 12 ounce servings per week.
Conclusion

 To produce the worlds best known product,

the coca-cola company has to employ the
highest quality process and establish
standard which guarantee the production of
a standardized product which meets
consumers high expectations each and every
time they drink a bottle or can of coca-cola.