TikTok ads is

not spending
• Have you tried to run TikTok advertising and
realized that they just won't spend? We'll
discuss why and what to do if your TikTok ads
aren't performing in this presentation.
 Reason:
• This means that other advertisers are bidding more
1. The bid is money than you

not • The TikTok algorithm will favor the highest and

spend their ad budget more!
competitive Solution:
• TikTok accelerated spending option is turned on, try
to turn it off!

• Try manual bidding and increase your bid when your

TikTok ads aren’t spending and reduce your bid if
your TikTok ads budget is spending too fast!
 2. Targeting too many interests and behavior

Reasons
• This means target too many interests and
behavior you limit the number of audience
based on the conditions
• If the audience is too small, your ad budget
may not spend. 

Solutions
• Reducing the number of behaviors and
interests targeted.
• Use TikTok pixel for gather data and on this
base spend money