Aim is to Inform Educate Interest Guide Motivate And influence FORMAL WRITING ETIQUETTE Be clear about your aims and objectives Start by thinking about what you want to achieve Make sure to take the broader organizational context into account. Communication should clearly state the aims and objectives from the outset in order to set the scene. Whatever form your writing takes, it should be appropriate to its purpose and its audience. FORMAL WRITING ETIQUETTE Check whether written communication is required Generally you should only write if: You need to address a lot of people The argument or explanation is complex or needs visual support You need a considered response You need an accurate and permanent response of the communication Distance or availability makes other forms impractical FORMAL WRITING ETIQUETTE Determine the right audience Set the right tone Build a convincing argument Structure your communication Consider the most effective structure for the information you wish to communicate. Aims/objectives Facts and information Conclusions Recommendations Next steps FORMAL WRITING ETIQUETTE Make your text easy to read and unambiguous Guide the reader through your text Use graphics as back ups Revise your text once it is complete