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Dabur’s Distribution Success

Dabur’s Success
• Strong Brand Image.
• Wide Product Portfolio.
• 10,000 stockists and a network of 1.2 Mn
retailers spread across India.
• Streamlined distribution with the help of IT.
• Dabur has 29 factories in India.
• 100 truckloads of products from each
factory every day.
• Finished products in 6 main warehouses.
• 47 C& F agents.
• 750 large distributors.
• Dabur uses MFG/PRO for outbound
logistics and BaaN for manufacturing
locations.
• All the C&F agents are connected with the
help of IT
LG’s Distribution

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