SOAP INDUSTRIAL

ANALYSIS
BY
K.Mounika
2121BM010102
MBA (B-Section)
 SOAP
Soap is a salt of a fatty acid in the form of
a solid shape that is used as a surfactant
for washing, bathing and other cleansing.
Soaps can be made from natural plant oils
or acids derived from animal fat. They
also have the ability to kill
microorganisms such as any bacteria
during the cleaning process
 SEGMENTATION

By type, the market is divided into:

• Organic 

• Conventional

On the basis of form:

• Liquid 

• Solid 
Based on product :
•Bath Soap
•Kitchen Soap
•Medicated Soap 
•Laundry Soap 

On the basis of distribution channel :

•Supermarkets and Hypermarkets
•Convenience Stores
•Pharmacies
•Online
 REGIONAL ANALYSIS

• United States • Russia

• Canada • China
• Mexico • India
• France • Philippines
• Germany • Malaysia
• Italy • Australia
• Spain • South Korea
• United Kingdom • Japan
 KEY INDUSTRY PLAYERS IN THE INDIA SOAP MARKET

• Godrej Consumer Products Limited

• Hindustan Unilever Limited

• ITC Limited

• The Himalaya drug Company

• Wipro enterprises (Pvt,Ltd)

• Patanjali

• Jyothy labs

• Kavit soap industries

MARKET SHARE

India Soap Market size was estimated at

$3,085.6 Million in 2019 and is expected to
reach $4,763.6 Million by 2027, growing at
a CAGR of 6.46% during the forecast
period of 2020 to 2027.
The market scenario of soaps in the Indian
context has seen tremendous growth.
Currently, 700 companies are active in the
soap industry in India. The soap market
capitalization is estimated to be 17 billion
US dollars.
 MARKET ANALYSIS
• The global soap market is being driven by the growing global population. The
industry is especially being aided by the large millennial population who are a
significant industry driver for the overall consumer sector. Millennials account for
nearly 30% of the total population and form the largest demographic group,
globally. India accounts for the largest millennial population who make up almost
34% of the country’s population and make a major part of the workforce. The
expanding disposable incomes, especially in emerging countries like China and
India, leading to changing lifestyles and higher standards of living, are aiding the
soap industry.
• The industry is being driven by the diversification of the product. The consumers
are also seeking out soaps with different fragrances and moisturizing abilities.
With rising pollution levels, globally, the industry is finding further impetus for its
growth as key players are launching new products aimed at protecting the skin
from pollutants.
 COMPETITIVE LANDSCAPE
• April 2020- Procter & Gamble launched water-free ‘swatches’ of soaps and
detergents, which will foam when water is added, and is expected to reduce the
use of water during the production process significantly.
• The report gives a detailed analysis of the following key players in the global bath
soap market, covering their competitive landscape, capacity, and latest
developments like mergers, acquisitions, and investments, expansions of capacity,
and plant turn arounds:
• The Procter & Gamble Company
• Unilever
• ITC
• Others
 ECONOMIC GROWTH

Employment opportunities
Indian soap industry has tremendous opportunities in the manufacturing companies of soaps for graduates and
post graduates in the areas of marketing, finance, administration, advertising and even opportunities for models
to act in ads for the soaps
Latest developments
• In Indian soap industry the entry of new player in the 65000 crore toilet soaps industry is expected to bring
about a new twist in the Indian soaps opera.
• ITC Ltd has started investing in aggressive brand building and product development projects to promote its
brands, Fiama De Wills, Vivel.
• Godrej consumer products Ltd and Wipro consumer care lightening are established players in the industry
which are briefing research projects and advertising plans to make on new rivals.
• With increasing competition, the Indian soap industry is expected to register a healthy growth in this fiscal. The
sector register a 15% value growth.
 BENEFITS OF SOAP

• Cleans the skin

• Soaps are anti-bacterial

• Washing off corrosive acids

• Removes oil and dirt

• Prevent acne and pimples

• Removal of impurities
 POSITIVE AND NEGATIVE HEALTH EFFECTS OF SOAPS

• Soaps are not a modern invention but rather one that predates back to Ancient Egypt and
Babylon;  various extant records indicate that people often combined animal fat, vegetable oils
with various alkaline to create soaps. Today, we use a wide variety of soap products, from anti-
bacterial soap bars to ones which are supposed to soothe and moisturize your skin.  
The positive effect of soaps
• Cleanliness
• Hygiene
• Disinfect
Negative health effects of soap
• Dry skin
• Allergic reactions
• Harmful to the environment
• Removes essential oils
 CONCLUSION

Soaps and detergents are very essential for our personal hygiene. We use them in
order to wash our hands, face, body and also we use it to wash dishes, clothes and all
the surfaces we come in contact with.
Thank you…