Introduction Vision Mission Origin Product Segmentation Innovations Marketing Strategies Advertisements Brand Ambassadors Mergers and Acquisition

Competitors Awards Social Initiatives Conclusion

Revlon is a global company which provides services in the following fields:     



Color cosmetics Hair color Beauty tools Fragrance Skincare Anti- perspirant / deodorants Beauty care

Revlon is one of the strongest consumer brand franchises in the world.

Re l I c.s isi is Gla r, I ati t r Excite e t a Hi -q alit Pr cts at Aff r a le Prices. T e Strate ic G al f Re l is t r fita l r t eir si ess, il t eir str ra s f c si t e ke ri ers f r fita le r t .

Re l I c.s issi is t e er e as t e lea er i c s etic a ers al care t r t t e rl . a fact ri Re l takes ri e i t e t ski care r cts a stri es t lease a l e .

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l as f e i t e De ressi , 1932. l are:-

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T e f ers f Re Charles Re s J se h Re s Charles Lachma I

1937, Re l starte selli its r e artme tal a r st res.

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1940, Re l ex a e its c llecti a e tire ma ic re li e a li stick. I N ember 1955, Re l e t blic.

ith

I 1970 Re l e ra ts. I 1973, Re l

acq ire the Mitchum li e f

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uce Charlie.

Li s E es Face Nails Hair Colour Fra ra ce Beaut Tools

Source.re lon.com

Re Re Re Re Re Re Re

lon Touch and Glow Products lon Skin Care Products lon H dra Boost Products lon Perfume Products lon Street Wear Products lon Hair Care Products lon Face Makeup Products

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lon Just Bitten Lip Stain Balm.  Re lon Photo Ready Collection.  Re lon ColorBurst lipstick.  Re lon A e Defying Concealer.  Re lon Luxurious Color Eye shadow.  Grow Luscious Mascara.

Consumers buy moti e satisfaction or problem solutions NOT product. The words of Charles Re son (Former Head)
In the factory we make cosmetics, in the store we sell hope

shows that Re lon is in the right track.



Our focus in 2010 and beyond will be to build on the solid foundation and competiti e margin structure we ha e established. The path forward for us now is to realize our growth opportunities, dri e true globalization, and groom our future leaders. These words are told by Re lons President & CEOAlan Ennis.

Year 1940s Li stic & Nail E amel Desi ed b ashi Desi ers f the time. Richard Avedon, Cecil Beaton, and John Rawlings

Revlon decided to drop Fashion Models and focus on Movie Stars for their advertisements post 2000. These include Halle Berry, Jessica Alba who went on to become its Brand Ambassadors.

Clockwise: Jennifer Connelly Jessica Alba Halle Berry Jessica Biel Elle Macpherson

The 1977 acquisition of Carlos Colomer, a Spanish professional beauty supply distributor, brought Fermodyl and Roux and helped introduce Revlon to the world of ethnic care.

On November 5, 1985, Revlon was sold to Pantry Pride (later renamed to Revlon Group, Inc.), a subsidiary of Ronald Perelman's MacAndrews & Forbes Holdings for a price of $58 per share amounting to $2.7 Billion.

Max Factor and Betrix were purchased for Revlon in 1987 and 1989 respectively and were later sold to Procter & Gamble in 1991.

Competitor Revlon LOreal

Share Price (In USD) 12.53 22.65

Change (In USD) 0.38 0.79 1.37 0.42

Change % 3.13 3.61 2.28 0.69

Volume 78,714 19,577 1.18 M 10.60 M

Este Lauder 61.41 Procter & Gamble 61.64

Source- www.dailyfinance.com

  

Re lon Just Bitten Lip Stain Balm.....Besties winner 2010 Re lon Nail Enamel..Glamour Winner 2010 Re lon Photo Ready Make Up.Shape Of Beauty Award Winner 2010 Re lon Luxurious Color Perle Eye shadow.....Brides Beauty Award Winner 2010 Re lon Color Burst Lipstick. Marie Clarie 25 best Beauty Products 2010 Re lon Color Stay Mineral Finishing Powder. Instyle Best Beauty Buys 2010.

Re lon is considered as a brand that deli ers superior performance, has impeccable social alues with good reputation in cosmetics. Re lon has introduced two re olutionary features in its official website: Virtual Makeover Revlon Cares

Revlon has incredible talent and capabilities, broad geographic reach, strong global brands, and a heritage that recognizes the importance of philanthropy. Revlon plans to continue to expand upon each of these attributes and to profitably grow their business, while staying true to their long-term vision.

Presented By:Sneha Gupta