RESEARCH BY:

MMS-A

Samar Deshpande...15 Piyush Khandelwal...28 Parvinder Manchanda....31 Mayur Pradhan....38 Amogh Puranik..39 Falguni Shiyad............54

Research Problem

Do consumers in Mumbai prefer shopping for household items in Grocery Stores or in Malls? What are the factors responsible that affect this choice of preference of shopping by consumers as on February 2011? Scope: Shopping in GROCERY STORES and MALLS in MUMBAI Limitations: Shopping of HOUSEHOLD ITEMS only

Research Objectives

To compare Consumer Preference for Grocery Store Shopping and Mall Shopping of Household Items To determine if Attractive Display in Malls affect the consumer preferences. To analyze whether consumers like to compare the products manually before making the decision to buy. To understand whether Discounts / Sales / Festival Offers / Free Gifts attract customers to the Malls. To study whether people like to do Window Shopping / Mall Crawl for Entertainment purpose. To understand whether customers face the problem of Accessibility of Location of Malls. To estimate whether the consumers usually prefer to buy products on Credit Facility. To estimate the consumer preference for Quick Home Delivery. To understand the consumer needs for replacement of products that dont meet their expectations.

Sampling Design

Type of Universe Sampling Unit Source List Size of Sample Parameters of Interests Budgetary Constraints Sampling Procedure

Data Collection Tool Used

Questionnaire

Data Analysis and Interpretation

Preferences for Shopping of Household Items

GROCERY STORE SHOPPING 27% COMBINATION OF BOTH 42%

MALL SHOPPING 31%

Frequency of Shopping of Household Items

DAILY 4% MONTHLY 18%

FORTNIGHTLY 27%

WEEKLY 51%

Analysis of Reasons why people prefer Shopping in Malls for Household Products
45 40 35 30 25

NO
20 15 10 5 0 Attractive Display Of Products Comparison Between Products Discounts & Sales Mall Crawl / Window Shopping Hygienic Storage

YES

Analysis of Reasons why people prefer Shopping in Grocery Stores for Household Products
4 40 3 30 2 20 1 10

NO YES

0 Accessibility of Location Credit Facility Quick Home delivery Easy Replacement Flexible Quantity

Effect of Advertisement

No Comments 13% Advertisements Affect 38%

Advertisements Don't Affect 49%

CHOICE OF MALLS

Big Bazaar D-Mart More Star Bazaar Spencers Hypercity Reliance Fresh Sahkar Bhandar Spinach

Our sample set preferred Big Bazaar the most. The second most preferred mall was D-Mart

Online Shopping

Thank You!!!