PRESENTED BY:RAVI PARKASH TIWARI Summer Trainee Dept.

- Marketing Research Maruti Suzuki India Limited

FLOW OF PRESENTATION
Objective Methodology

Introduction to CNG Questionnaire based responses Proposed growth of city gas and CNG cars Conclusion Recommendations

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OBJECTIVE
Consumers mindset towards CNG Logo Find about the number of users of CNG fuel

OBJECTIVE Number of maruti car owners who have CNG Kit installed in their cars
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Problems which users face when they have CNG kit fitted from outside.
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METHODOLOGY
www.timesofindia.indiatimes.com Business standard (B S Motoring) Auto car magazine

Secondary research Primary research

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CNG stations visits in Delhi region A total of 120 respondents were interviewed Personal interviews with respondents The analysis was done based on the responses of the respondents

INTRODUCTION TO CNG
y Compressed natural gas (CNG) is a fossil fuel y It is a more environmentally clean alternative to petrol and diesel y CNG is mainly composed of methane [CH4] y CNG emits significantly less pollutants y For eg :- for 100 km drive, Petrol emits 22,000 gm of CO2, while CNG emits 16,275 gm of CO2

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QUESTIONNAIRE BASED RESPONSES

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Do you have a company fitted CNG kit car?

yes 13%

No 87%

104 Respondents out of 120 said that hey got their CNG kit installed from outside, this implies that there is high demand of CNG cars in market and lack in the awareness of company fitted CNG kit cars launched by the Maruti suzuki

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If no then for how much you get it installed for?

70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% 62.50%

6.66% Below 20,000 21,000 30,000

15.84% 31,000 40,000

1.66% 41,000 50,000

13.34% company fit

Maximum number of respondents have got there CNG kit installed between 21,000 INR 30,000 INR
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Is CNG logo present on the car?

Sales
Yes 13%

No 87%

CNG logo was not present on 104 cars out of 120

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If no then why CNG logo is not present on your car?

removed it 2%

Never there 98%

102 out of 104 said that it was never given to them and only 2 removed it because of the film
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Do you want CNG logo on your car? if yes then how do you want it if no then why?
yes-sticker No-want to hide No-already a lot of sticker 4% 1% 21% 19% 55% yes-decal No-don t want any sticker

Out of 120 respondents 89 respondents would like to use the CNG Logo on their car and 31 don t want to use it.
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Where do you want CNG logo on your car?

bac lass fr t lass 7% 37% t 26% t ers

30%

t is t e best place c

se by t e resp

de ts t fix t e CNG l

t ere car

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What should be written?

CNG GREEN 10% 7% SMARTFUEL i-gpi

25%

58%

CNG is the best option chosen by the respondents because it is simple to understand

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USAGE

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How much you drive daily?

40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00%

34.16% 25.83% 20.83% 11.66% 3.33% 0 - 30 31 - 60 61 - 90 91 - 120 121 - 150 0.84% 151 - 180 3.33% 181 - 210

Maximum % of the respondents fell under 61 90 km of daily drive.

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How often you come for refilling?

35% 30% 30% 25% 20% 15% 10% 5% 5% 0% daily thrice a week twice a week twice a day 4.00% once a week 33.00% 28.00%

Maximum number of respondents came for refilling thrice a week daily

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Do you face any problem in keeping luggage?

Yes a Lot No Yes a bit

17%

22%

61%

Space problem is not a big issue because most of them use their car either to go office or college daily
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What is the frequency of you traveling a long distance?

60% 50% 40% 30% 20% 10% 0% 3% once a fortnight 11% once a week 12% once in a month 11% once in three months 14% once in six months Never 49%

Half the percentage of respondents never travel long distance by car

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CARS COMPANY & MODELS

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Name of the car company?

0.00% 50.00% 40.00% 0.00% 20.00% 10.00% 0.00% Maruti suzuki Hyundai 7% Honda 1% Ford 1% Opel 1% TATA % 57.00%

Maximum number of CNG kit fitted cars are from Maruti suzuki and its close competitor is Hyundai
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Which model?
25% 20% 20% 15% 10% 5% 0% 1% 1% 1% 1% 1% 1% 3% 5% 5% 8% 8% 9% 7% 7% 22%

Wagon-R acquires the maximum share in the market

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Models of the company fitted CNG kit cars

Out of 16 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% Santro Wagon-R Accent Alto i-10 Tata
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31.25%

31.25%

18.75%

6.25%

6.25%

6.25%

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DEMOGRAPHIC PROFILE OF THE RESPONDENTS

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Gender of the Respondent?

Male 3% Female

97%

Maximum percentage of the respondents were male

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Ag
25% 20% 15% 10% 5% 0% 2%

ft
21%

r s
21% 18% 13%

ts?

8% 5% 6% 3% 1% 2%

16-20 21-25 26-30 31-35 36-40 41-45 46-50 51-55 56-60 61-65 66-70

Maximum umb r f r s

ts w r b tw

21-30 yr f ag .
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Occupation of the respondents?

40% 35% 30% 25% 20% 15% 10% 5% 0% Service Businessman Student Self employed 14.00% 11% 3% Retired 38% 34%

Maximum respondents were servicemen

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CONCLUSION
y More number of people are using CNG cars getting CNG kits installed from y y y y y y y

outside, and hence there is a high demand in market for CNG cars 74% of the people said that they want CNG sticker on their car Space problem is not a big problem because very less no of respondents travel long distance tour by CNG car Maximum CNG fitted cars are from Maruti Suzuki Maximum numbers of car are hatch back cars Number of kilometers that the people drive daily states that a 12 kg cylinder is enough to suit their needs Maximum number of CNG car users are males Many people are facing rear suspension problem because of heavy cylinder of CNG

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RECOMMENDATIONS
y Make population aware that there is less wear and tear of company y y y y y

fitted CNG kit car because of improved suspension and compatible engine Use better equipments to improve the pickup of the car Active advertising for CNG cars should be done, as no one was aware of how many models of CNG kit fitted cars are being launched by maruti suzuki Sales campaigns should be done to increase the awareness among people about the CNG cars launched by Maruti Suzuki Special marketing Efforts should be done for targeting women The extra price charged for company fitted CNG kit car over normal petrol car should taken into consideration.

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THANK YOU

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