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Analysis
PARVESH AGHI
Financial Statements
Cash
Income
Balance flow
statemen
sheet statemen
t
Owner’s Sales t
Cash inflows*
equity
(Cost of sales)
(Cash
Assets = Gross profit
Outflows )
(Other
Expenses)
Net cash
Liabilities
=Net Profit movement
3 8/29/22
The Income Statement
4
PROFIT AND LOSS ACCOUNT Amount
Rs
A
Typical Profit and loss account
Sales 10,000
Operating expenses
(1) Selling and Marketing expenses 500
(2) Administrative expenses 1,000
D Total operating expenses 1,500
E EBIDTA (C- D) . 4,500
F Depreciation and Amortization. 1,000
G EBIT (Operating Profit). 3,500
5
PROFIT AND LOSS ACCOUNT Amount Rs
Profit and loss account ( CONTD)
H Financial charges ( Interest, etc) 1,000
6
PROFIT AND LOSS ACCOUNT FOR THE YEAR Amount
ENDING (CONT)
Profit and loss account ( CONTD)
K Preference Dividends 750
7
Amortization .
Amortization is similar to depreciation,
which is used for intangible assets, and to
depletion, which is used with natural
resources.
8
INTANGIBLE ASSETS.
9
EBIDTA .
11
AIRTEL : EBIDTA (US$bn) & EBIDTA margin.
40%
34% 32%
32%
12
HLL Ltd : EBIDTA
13
EBIT
1 Earnings Before Interest & Taxes. This figure measures a company's annual
earnings before the subtraction of interest payments & taxes.
3 EBIT, is a good gauge of how well a company is being managed. It is watched closely by all
stakeholders, because it measures both overall demand for the company’s products or
services (sales) and the company’s efficiency in delivering those products or services (costs).
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EBIT Margin : Tata Steel.
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CAPITAL STRUCTURE
The capital structure is how a firm finances its overall operations and growth
by using different sources of funds.
Debt comes in the form of bond issues or long-term loans from banks/ FI’s,
while equity is classified as Ordinary shares, preference shares or retained
earnings.
16
Return on Capital Employed
The return on capital employed is a better measurement
than return on equity, because ROCE shows how well a
company is using both its equity and debt to generate a return.
Example
Operating Profit = Rs 2,80,000
Capital Employed = Rs 14,00,000
ROCE = Rs 2,80,000 / Rs 14,00,000 = 20%
17
18
Return on Capital Employed : Tata Motors
19
Return on Capital Employed : Tata Steel
20
Return on Capital Employed : HLL Ltd
21
Return on Equity
Return on equity measures a corporation's profitability
by revealing how much profit a company generates with
the money shareholders have invested.
Example
Profit After Tax = Rs 80,000
Capital Employed = Rs 6,00,000
ROCE = Rs 90,000 / Rs 6,00,000 = 15 %
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Tata Motors : Return on Equity
23
Tata Steel : Return on Equity
24
Return on Equity or Net Worth
25
TATA MOTORS : Total Assets & Asset Turnover Ratio
1.35
1.08
1.16
26
Techniques of Financial Analysis
Comparative Statements Analysis
Trend Analysis
Ratio Analysis
Cost-Volume-Profit Analysis
What is Comparative Income Statement?
It helps the reader of such a statement to compare the results over the
different periods for better understanding and also for detailed
analysis of variation of line-wise items of Income Statement.
Comparative Income Statement format combines several Income Statements
as columns in a Single Statement, which helps the reader in analyzing trends
and measure the performance over different reporting periods.
Common size analysis can be conducted in two ways, i.e., vertical analysis and
horizontal analysis.
Vertical analysis refers to the analysis of specific line items in relation to a base
item within the same financial period.
For example, in the balance sheet, we can assess the proportion of inventory by
dividing the inventory line using total assets as the base item.
Types of Common Size Analysis
From the table above, we can deduce that cash represents 14.5% of
the total assets while inventory represents 12% of the total assets.
The ratios tell investors and finance managers how the company is doing in terms of
revenues, and they can make predictions of future revenues.
Companies can also use this tool to analyze competitors to know the proportion of
revenues that goes to advertising, research and development, and other essential
expenses.
Sales 48,077 100%
Cost of Sales 37,288 77.6%
Gross Profit or Margin 10,789 22.4%
Research & Development 1,909 4%
Sales and Marketing 6,216 12.9%
General & Administrative expenses 658 1.4%
Operating Expenses 8,783 18.3%
Depreciation 1,000 2.1%
Operating Income 1,006 2.1%
Finance costs 72 0.1%
Income before tax 934 1.9%
Income tax 291 .6%
Net Income 643 1.3%
Income statement for 3 years
COMMON SIZE INCOME
STATEMENT
Prepare a common size income statement for ABC
Company & analyse
ABC Company Income statement
Year1 Year2 Year3
Sales 4,00,000 4,25,000 5,00,000
Cost of goods sold 1,20,000 1,23,250 2,00,000
Gross profit 2,80,000 3,01,750 3,00,000
Salaries 95,000 97,000 1,50,000
Rent 25,000 25,000 25,000
Marketing 20,000 20,000 50,000
Adminsative expenes 5,000 5,000 5,000
Other expenses 7,500 10,000 8,000
Total Expenses 1,52,500 1,57,000 2,38,000
Net Income 1,27,500 1,44,750 62,000
Analysis
The company's sales have grown over this time period, but net income is down sharply
in year three.
Salaries and marketing expenses have risen, which is logical, given the increased
sales. However, these expenses don't, at first glance, appear large enough to account
for the decline in net income.
Analysis
To see exactly what's happening, we'll have to dig deeper.
To do that, we'll create a "common size income statement" and perform a vertical analysis. For each account on the
income statement, we divide the given number by the company's sales for that year.
By doing this, we'll build a new income statement that shows each account as a percentage of the sales for that year. As
an example, in year one we'll divide the company's "Salaries" expense, Rs 95,000 by its sales for that year, Rs 400,000.
That result, 24%, will appear on the vertical analysis table beside Salaries for year one.
The vertical analysis confirms what we already observed in our initial review
of the income statement, and it also reveals the missing driver in ABC
Company's net income decline: costs of goods sold.
First, we can see that the company's marketing expenses increased not just in
Rupee terms, but also as a percentage of sales. This implies that the new
money invested in marketing was not as effective in driving sales growth as in
prior years. Salaries also grew as a percentage of sales.
Analysis
The vertical analysis also shows that in years one and two, the company's product cost
30% and 29% of sales, respectively, to produce. In year three, however, cost of goods
sold spikes to 40% of sales. That's driving a significant decrease in gross profits.
This change could be driven by higher expenses in the production process, or it could
represent lower prices. We can't know for sure without hearing from the company's
management, but with this vertical analysis we can clearly and quickly see that ABC
Company's cost of goods sold and gross profits are a big issue.
Prepare a common size income statement for XYZ
Company & analyse
One of the benefits of using common size analysis is that it allows investors to identify drastic changes in
a company’s financial statement.
This mainly applies when the financials are compared over a period of two or three years.
Any significant movements in the financials across several years can help investors decide whether to
invest in the company.
For example, large drops in the company’s profits in two or more consecutive years may indicate that the
company is going through financial distress.
Similarly, considerable increases in the value of assets may mean that the company is implementing an
expansion or acquisition strategy, making the company attractive to investors.
Common size analysis is also an excellent tool to compare companies of different
sizes but in the same industry.
Looking at their financial data can reveal their strategy and their largest expenses
that give them a competitive edge over other comparable companies.
For example, some companies may sacrifice margins to gain a large market share,
which increases revenues at the expense of profit margins.
Such a strategy allows the company to grow faster than comparable companies
because they are more preferred by investors
As an example, let’s take a look at some income
statement items for Apple and Google
Apple (APPL) US $ in Millions
2014 2015 2016 2017 2018
Revenue 1,82,795 2,33,715 2,15,639 2,29,234 2,65,595
Gross profit 70,537 93,626 84,263 88,186 1,01,893
Google US $ in Millions
(GOOG)
2014 2015 2016 2017 2018
Revenue 66,001 74,989 90,272 1,10,855 1,36,819
Gross profit 40,310 46,825 55,134 65,272 77,270
EBIDTA 21,475 24,423 29,860 33,061 35,356
Analysis
it’s almost impossible to tell which is growing faster
by just looking at the numbers. So we have to do some
calculations.
US $ in
Google (GOOG)
Millions
2014 2015 2016 2017 2018
Revenue 66,001 74,989 90,272 1,10,855 1,36,819 13.6% 20.4% 22.8% 23.4%
Gross profit 40,310 46,825 55,134 65,272 77,270 16.2% 17.7% 18.4% 18.4%
EBIDTA 21,475 24,423 29,860 33,061 35,356 13.7% 22.3% 10.7% 6.9%
Horizontal Analysis
APPLE GOOGLE
Financial ratios are created with the use of numerical values taken
from financial statements to gain meaningful information about a company.
Leverage ratios
Efficiency ratios
Profitability ratios
Return on
Return on Return on
Capital
Assets Equity
Employed
Profitability ratios
Gross Profit Margin
Return on Equity =
Net Income / Share Capital+ Reserves )* 100
Degree of
Operating
Leverage
Element Sept 2020
Reserves 10934
Total 11030
Average Equity
Reserves 63921
DEBT EQUITY RATIO : The debt-
to-equity (D/E) ratio is calculated by Total 65066
dividing a company’s total liabilities
by its shareholder equity. Average Equity
The debt-to-equity
(D/E) ratio is
calculated by
dividing a company’s
total liabilities by its
shareholder equity.
The Interest Coverage Ratio
The efficiency ratio is typically used to analyze how well a company uses
its assets and liabilities internally.
Similarly, Restoration Hardware sells high-end home furnishings to particularly picky buyers. A simple
armchair on the company's website comes in as many as four styles, five wood finishes, and 45 different
leathers! That kind of selection naturally requires substantially more inventory for each dollar in sales.
Contrast these two luxury businesses with Target and Costco, which primarily sell food products and home
goods. It's only natural that their product mix of commodity goods would get turned over much faster than
specialty furniture or jewelry. (That a significant portion of space on Costco and Target shelves is dedicated to
perishable foods also necessitates faster inventory turns, as too much inventory will lead to spoilage.)
Days inventory outstanding
Inventory holding period
Typically, the asset turnover ratio is calculated on an annual basis. The higher the
asset turnover ratio, the better the company is performing, since higher ratios imply
that the company is generating more revenue per rupee of assets.
The asset turnover ratio tends to be higher for companies in certain sectors than in
others. Retail and consumer staples, for example, have relatively small asset bases but
have high sales volume—thus, they have the highest average asset turnover ratio.
Conversely, firms in sectors such as utilities and real estate have large asset bases and
low asset turnover.
Asset turnover ratio sector wise
Ranking Asset Turnover Ratio Ranking by Sector Ratio
1 Retail 2.76
2 Healthcare 1.55
3 Services 1.18
4 Basic materials 1.04
5 Transportation 1.00
6 Consumer discretionary .95
7 Capital goods .83
8 Consumer goods non cyclical .58
9 Technology .57
10 Energy .55
Accounts receivable turnover
Accounts payable
turnover : Calculated
as total purchases
from suppliers divided
by average payables.
This ratio measures how
quickly the company pays
its accounts payable
Accounts payable ratio
Accounts payable turnover : Calculated as
total purchases from suppliers divided by
average payables.
Low payable turnover ratio indicates the company is paying off its accounts payable balance less
frequently.
This may be an indication that the company is running out of cash or it has insufficient cash.
Companies, at times deliberately make less frequent payment towards Account Payable balance.
Hence, the company can make better use of cash available. This, in turn, increases the company’s
liquidity position.
But this strategy may even backfire if the vendors top supplying the goods or services.
Hence, management has to be cautious while dealing low payable turnover ratio.
Trend Analysis
Comparison with similar companies
Accounts payable ratio
Liquidity ratios gives an idea about company’s ability to convert its asset into
cash and pay its current liabilities with that cash whenever required
market.
Price to book value
The price-to-book
ratio, or P/B ratio, is a
financial ratio used to
compare a company's
current market value
to its book value.
Price to book value
Ansal Housing Ltd
A lower P/B ratio could mean the stock
is undervalued. Current market price Rs 5.60
A company with a high share price versus its Book value 115
asset value could also mean the company is
earning a high return on its assets.
Price to book value 22.9
The price-to-book ratio can help investors
identify which companies might be overvalued Industry PBV 10
or undervalued,
Price Earning Ratio
Manufacturing costs aren’t too much different between Samsung and Apple with both being in the low 60% of sales range. Apple skews towards more expensive materials and components, but they also charge higher
prices. So as a percent of sales it’s not too different. Also, you can clearly see how important Samsung’s Galaxy S4/S5 is to Samsung’s overall profitability. It’s been widely reported that sales of the Galaxy S5 have fallen
off a cliff, so it’s no coincidence that the gross margins fell from 39.0% to 34.7%. Since most companies get pretty worked up about margin declines measured in terms of tenths of a point, I can only imagine the
handwringing going on in Seoul right now.
And what is going on with the selling and general costs at Apple [SG&A]? Highlighted in yellow, notice how much lower than Samsung’s they are. Samsung’s SG&A at 18 or 19% of sales is much higher than Apple’s, but is
closer to the norm for a company of this size. This is where all the costs of marketing your products, delivering them to market, and paying for the corporate, non-manufacturing salaries go. Samsung took in about the
same amount of revenue as Apple last quarter, yet they paid a heck of a lot more in expenses to do it. SG&A is the biggest reason for the profit disparity between the two companies. I’m sure Apple’s distribution costs
are much lower than Samsung’s due to the fact that they are spread among far fewer products, but this couldn’t explain over a billion dollars a month. And I’m sure Apple gets a favorable margin boost from digital sales
for which the cost of fuel is irrelevant and headcount is minimal. But even if the $4.1 billion dollars of iTunes revenue had $0 SG&A, that would only account for one full point of the eleven point differential.
So where is the difference? Could Samsung need to spend $5 billion dollars a quarter in advertising and promotions to achieve their sales? Is Apple’s centralized flat management structure yielding massive cost savings?
I even wonder if there is some kind of classification difference between how the companies are handling various expenses. For instance, US GAAP (Generally Accepted Accounting Principles) requires costs like labor
fringe benefits to be in manufacturing costs, whereas in some countries these could be in general costs. I don’t know the answer to this question but I’d love to get my hands on Apple’s and Samsung’s product line
financials to see what the detail is.
Then there are the research and development costs. Samsung spends almost twice as much on R&D, and what do they have to show for it? A whole slew of products that cost more to manufacture, deliver, and market
than Apple? If I were a Samsung stockholder, I’d be asking some serious questions on what their labs are working on and whether they are in alignment with the overall corporate goals.
It’s interesting to compare Samsung Electronics and Apple because they are almost the same size in terms of sales revenue and they do compete head-to-head in the mobile arena. But this may be unfair to Samsung
much in the same way as comparing an Olympic silver medalist only to the guy who won the gold. Samsung is making a healthier profit margin than Exxon Mobil. Whenever gas prices go up, everyone is asking how
much money do those fat cats selling oil really need? But Apple seems to have found the sweet spot, the right balance of product portfolio width and depth. It’s wide enough to capture sales revenue that rivals a small
country's entire GDP but not so wide that they begin to lose efficiencies. In addition, it’s deep enough that attention to design, quality, and customer service inspire intense customer loyalty.
By looking at this income statement, we can see that in 2017, the amount of money that the
company invested in research and development (10%) and advertising (3%).
The company also pays interest to the shareholders, which is 2% of the total revenue for the
year. The net operating income or earnings after interest and taxes represent 10% of the total
revenues, and it shows the health of the business’s core operating areas.
The net income can be compared to the previous year’s net income to see how the company’s
performance year-on-year.
The accounts receivable turnover ratio measures how many times a company can
turn receivables into cash over a given period: