The process of Strategy

Development
 4.1 Deliberate Strategy, Emergent Strategy,
Incremental Strategy

4.1.1 Deliberate Strategy

-A deliberate strategy describes an
approach businesses and leadership teams use that's
premeditated, thoughtful and planned. Typically,
organizations create their deliberate strategies using
data analysis.
It’s typically generated from a rigorous analysis of
data, including metrics such as:
• Market growth
• Segment size
• Customer needs
• Competitor strengths and weaknesses
• Technological trajectories
Here are examples of unforeseen circumstances that
can prompt emergent strategies:
• Market changes: An unexpected change in a
company's market or industry, like an unexpected
increase in demand, can lead to emergent
strategies as a company works to address these
changes.
• Economic changes: Fluctuations in the economy
can also prompt emergent strategies.
• New ideas: In some situations, an emergent
strategy can result from an employee suggesting a
new procedure.
4.1.2 Emergent Strategy
- emergent strategy is one that arises from
unplanned actions and initiatives from within an
organization. It’s typically viewed as the product of
spontaneous innovation, and often a direct result of
the daily prioritization and investment decisions
made by individual contributors, such as middle
managers, engineers, financial staff, and salespeople.
Here are examples of unforeseen circumstances that
can prompt emergent strategies:
• Market changes: An unexpected change in a
company's market or industry, like an unexpected
increase in demand, can lead to emergent
strategies as a company works to address these
changes.
• Economic changes: Fluctuations in the economy
can also prompt emergent strategies.
• New ideas: In some situations, an emergent
strategy can result from an employee suggesting a
new procedure.
4.1.3 Incremental Strategy
- Incremental strategic planning identifies the
changes an organization needs to implement in order
to improve specific conditions, whether these are
community conditions or organizational conditions. It
is also one that evolves according to past experiences
and changing circumstances