What is data, information and knowledge?

Data: Facts and figures which relay something specific, but which are not
organized in any way and which provide no further information regarding
patterns, context, etc. I will use the definition for data presented by
Thierauf (1999): "unstructured facts and figures that have the least impact
on the typical manager."

Information: For data to become information, it must be contextualized,

categorized, calculated and condensed (Davenport & Prusak 2000).

Knowledge : information that has been retained with an understanding

about the significance of that information. Knowledge helps you to take
new information. According to Krathwohl (2002), knowledge can be
categorized into four types: (1) factual knowledge, (2) conceptual
knowledge, (3) procedural knowledge, and (4) metacognitive knowledge.
What Is knowledge management?

Knowledge management (KM) is the interdisciplinary process of

creating, using, sharing, and maintaining an organization's
information and knowledge. Knowledge management is the
process of capturing, storing, sharing and effectively managing
the knowledge and experience of employees to increase the
workforce's overall knowledge. Its primary goal is to improve
efficiency, productivity and retain critical information within the
company.
BACKGROUND OF LAZADA

Lazada Group was founded in 2012 by Rocket Internet in Singapore with the
clear intention of building the business model of Amazon.com in Southeast Asia
to grab the tempting online consumer market. Lazada is the top online
shopping and selling website in Southeast Asia

Mission

• Lazada’s mission is giving directly to Southern Asia consumers plentiful

suppliesof goods with best competitive price
• To bring the world to Southeast Asia and provide a gateway for Southeast
Asian brands to reach international consumers, Lazada's cross-border business
features homegrown brands and sellers from markets that include China, Hong
Kong SAR, Korea, Japan, the United States, and Europe.
Vision

• Lazada’s vision is to become leading reputable sales websites in

Southern Asia.
• Accelerate Southeast Asia’s progress through trade and
technology.

Objectives

• The Lazada’s objective is to update the guide system with only

use the catalog to online shopping management.
• Lazada’s objective is not to be merely a basic shopping
platform but to provide technology, logistics, and payment
solutions for the growth of local businesses and consumers.
Knowledge management Implementation at Lazada

Lazada is a business-to-business-to-consumer marketplace

paradigm in which merchants offer goods on its platform. Tacit
knowledge is cognitive or technical knowledge, which consists
of “mental models, values, beliefs, perceptions, insights, and
assumptions” (Smith 313). Lazada mainly relies on technology
to facilitate the development of its tacit knowledge as
employees share their experiences and learn. The company also
manages its explicit knowledge through training, seminars,
providing manuals, and protecting such knowledge through
patent. Technology has helped the firm to personalize
information, capture and share tacit knowledge, and manage
social relations and conversations. Example Online purchase,
Online payment and Customer relationship management
Online Purchase

Lazada Company is using online purchase as their current system to allowed

get knowledge management. Customer has to register an account on
Lazada.com and get confirmation email from Lazada. The first step customers
can make comparison of the products that they want to buy including price,
quality and so on.
Online payment

Payment Methods that is online payment system in accordance with the

segment of the company is sales of e-commerce. Before the payments were
made buyers must first fill out the identity of buyers in the column of customer
information. Column customer information contains billing address, email,
email password, first name, phone number, another number, date of birth,
gender, address type (whether it's the destination is the address of the office or
home address), address, province, city, zip code , district or village.
Customer relationship management
Customer relationship management is procedures knowledge management to
create a cross -functional originality system that integrates and automates
many of the customer (serving methods in sales, customer services and
marketing that interact with a company’s customer’s services and marketing
that interact with a company’s customers. Customer relationship management
is to improve the customer focus. Lazada Company there has captured the
information from all customer touch points, such as by fax, e-mail, contact and
the Lazada.com site.

KM allows Lazada to respond quickly to competitors and demands in the

market. Hence, it has been able to develop online products and services,
which many consumers require. KM has ensured that Alibaba has an edge
against its competitors. The company considers its products and services as
solutions to customers, which create great customer delights and high
retention. KM has been able to make the company productive in several
ways.
SWOT ANALYSIS OF LAZADA KNOWLEDGE MANAGEMENT TOOLS
Strengths in the SWOT Analysis of Lazada SWOT
• Lazada offers over 20,000 products for its customers, ranging from
electronics, gadgets, accessories, sports and automotive to health and
beauty products, as well as home appliances from local to international
brands.
• Site is very responsive, easy to use, interesting and space for ad arranged
neatly Fast product delivery system
• Transactions between buyers and sellers are done quickly, easily and
cheaply.
Weaknesses in the SWOT Analysis of Lazada SWOT
• The Seller shall take effective control of illegal packing list measures against the
seller
• Failure to fully control intellectual property issues related to branded products
• Impossibility of physical examination. Almost every products sold cannot be
touched or hold and customers are only relying on the pictures and description
of the products before they can proceed with the order
Opportunities in the SWOT Analysis of Lazada SWOT

• Can be accessed any where and any time. Customers are able to access Lazada using its
mobile app to buy any desired products or even to sell and run business from any where.
• Visitor Lazada is a loyal customer, where the average time spent to visit this website is
about 7 minutes which is SEO (Search Engine Optimization) is high enough, thus not
impossible Lazada will be as strong as Amazon

Threats in the SWOT Analysis of Lazada SWOT

• Security and fraud. Since Lazada is one of the biggest E-Commerce sitesin Malaysia and
with that popularity comes scammers taking advantage ofit. Besides that, Lazada system
doesnot need the owner of old email to verify any changes, which made it is easier for
people to exploit it.
• Competitors. Competition is increasing day by day. Though Lazada leads in terms of
website traffic, but Shopee over took Lazada to rank as the best app on both Google Play
and iOS App Stores.
CONCLUSION

In conclusion, Knowledge acquisition is becoming more of an

important than a gain in sustaining a competitive advantage in any
sector. The review of previous study identifies key factors to
inform the successful implementation of knowledge management.

Many organizations are trying to apply knowledge management

in order to improve their organizational performance. This
research has reviewed the positive impact of knowledge
management and some of its practices on Lazada organizational
performance.