PERO

-By ANEETH ARORA

 Introduction
• Fashion designer Aneeth Arora is a DIY ninja and
ecological warrior rolled into one.
• Pero means “to wear “ in Marwari, the local language of
Rajasthan

Built on storytelling and sustainability, the designer has

carved a niche of her own, creating clothing that wearer's
cherish owing to the thoughtful touches hidden in each piece
The label is for the bohemian, free and traveller soul who loves everything organic. The designer uses
organic cotton and intricate embroidery techniques that define the aesthetic of Pero.
 VISION:
• The label that believes in the philosophy of ‘Less
is More’.
• Péro interprets international aesthetic using local
material and skills
• The Indianness of Péro rests in the textile process
where materials and techniques have been passed
down generations from one craftsperson to the
other
 HOW IS PERO INCORPORATING SUSTAINABILITY

• The waste from their collection is recycled to

produce patchwork pieces. Péro encourages
consumers to recycle existing garments and fabrics
through their up-cycling project, Mended With
Love.
• Having realised that many of us have old pieces in
our wardrobe that we still love and are emotionally
attached to, Arora launched ‘Upcycled by péro’, a
sub-brand to help people reinvent these items.
Products and their Price range
• Pero- women wear
ranges from rupees 8000 - 100000.
• Mens wear Ranges from 10000 and above.
• Chota pero – kids wear ranges 17000 to 22000.
 • Lazy pero – ranging from rupees 8000 to 20000.
 This collection from Pero by Aneeth Arora "reminisces all the seasons péro has put its heart into; revisiting and
recycling the beautiful textiles from past seasons". The collection is a range of easy to lounge in pieces.
Pero is continuing to expand its international distribution network and has launched its
new collection ‘Mini’ for autumn/winter 2021 in stores in Italy, Japan, and the U.S.
Thank you