TIML - London

Review 00-01

 Year of continuing realignment & consolidation

 Turnover : GBP 3.92 mil
Share of business - watches : 76%
jewellery : 24%
 Watch volume : 1,32,500
 Ad Budget : GBP 0.9 mil
 Overheads : Reduced by GBP 300K Profit before
interest, : GBP 604K
exchange loss & legacies
 TIML - London
Review
Achievements - Year 2000

 Market led product introductions

 Modern, contemporary looks introduced in high selling
clusters
 Upgradation of the existing range to widen appeal
 Introduction of Hong Kong as a sourcing centre aids the
“product modernisation program”
 Achievements (contd.)

 Further price rationalisation to improve product

relevance at retail level
 Focussed attention on a select set of retailers - and
specific programs targetted at them (financial
packages, promotions and incentive packages) to
retain / regain their interest in Titan
 Signing the agreement with Time Products, the
distributor for U.K.
 Year 2000
Shortfalls

 Closure of operations in Belgium & Italy

 Operations in France - not stabilized

 Delay in starting up the UK distributor

operations
 Secondary Sales
(Sale from distributors to retailers)
Year 2000 Planned growth for
2001 (%)
Spain 41,000 46
Portugal 17,500 43
Greece 9,000 66
France 9,500 58
Others 10,000 -
------------
87,000
------------
 Game Plan 2001

 Continuing the repositioning of the brand - to

ensure greater relevance among target audience
and trade
 Focus on fewer markets - optimize resources
 Implement retail initiatives - merchandising,
promotions, sales incentives etc. - as alternate to
mass marketing spends and to stand out in the
clutter
 Emerging Trends
 Consumer
- styling preference - clean & simple
- influenced by convergence of technology
- rational purchase behaviour
- spoilt for choice
 Industry Structure
- mergers & acquisitions among brands to ensure
dominance
- sports brands losing initial success gained
- fashion brands - making great inroads
- Distributors being eliminated - to reduce costs
 Consumer Profile

Growing population of young men and

women - who aspire to own brands -
without having to pay the premiums
associated with well established brands
 Distribution Strategy
 Attention on focus markets - Spain, Portugal, Greece,
France

 Launch the brand in the U.K.

 Distribution into B & C class outlets - ensure that Titan

is the best brand in the outlet

 Financial packages - for trade - to gain entry / retain

loyalty
 Sales Volume
By Country

Actuals Plan
2000 2001

Spain 45,000 65,000

Portugal 20,000 30,000
Greece 12,500 20,000
France 6,000 10,000
UK - 40,000
Others 55,000 60,000

Total 1,32,500 2,25,000

 TIML - London
Plan 2001
Sales volume 2,25,000 (growth : 70%)

TurnoverGBP 8.48 mil (growth : 115%)

(Share of business watches : 73%
jewellery : 27%)

Ad budget GBP 1.3mil (increase by 44%)

Profit before interest,

exchange loss, royalty & GBP 1.4 mil
legacies